CarBuyersNoteBook

The world’s first purpose-built vehicle was officially introduced in the market by Bright Vehicles. The vehicle is called the IDEA, the multi-use vehicle falls into the light truck classification. The company announced it plans to produce 50,000 vehicles annually by 2013, providing businesses and government agencies with a highly durable, cost-saving and eco-friendly new vehicle, and creating thousands of American jobs.

Bright Automotive showed a fully operating concept version of the vehicle to a crowd that included Members of Congress, White House Officials, media, and customer and supplier representatives.

“We created the IDEA by starting with a clean sheet of paper, listening to customer needs, and using breakthrough technologies and materials,” said John E. Waters, President and CEO of Bright Automotive. “The IDEA leverages Bright’s highly experienced team and delivers a lower cost of ownership than competing vehicles. At the same time, the IDEA demonstrates technological leadership for the American auto industry and will create thousands of new ‘green collar’ jobs here at home.”

High volume production of the IDEA will begin in the U.S. by the end of 2012 — with an annual run rate of 50,000 units beginning in 2013. To produce its vehicle, the company plans to create over 5,000 jobs — directly and through suppliers — by 2013.

(Source) Press