A joint venture by Toyota and Gas Station TV brings you the TV program, “Prius Neighborhood”. This program helps keep you up to date on the actual fuel prices as well as some insights on the new 2010 third-generation Toyota Prius.
“Our Prius customers are very involved in their communities,” said Kim McCullough, corporate manager of marketing communications for Toyota. “For the launch of the third-generation Prius, we wanted to give them an innovative tool to help promote the philanthropic and community events they’re passionate about.”
The Prius Neighborhood 30-second TV segments and consumer-generated local event segments will be watched by more than one million unique drivers a day. Complementing the Prius Neighborhood content segment, Toyota will run 15-second Prius spots and other Prius content.
Hence for aspiring Toyota Prius owners, here is a chance for you to know more about the much heralded vehicle. This and of course being updated on the latest in the motoring scene promises to be a reasonable TV program to watch!
(Source) Press
Tags: fuel prices, gas station, generation toyota, insights, joint venture, marketing communications, neighborhood, segment, third generation, toyota prius, tv program
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