CarBuyersNoteBook

Though it may seem like a chain of business deals, Edmunds.com seems to be the winner in the end. Edmunds.com has secured a mobile advertising deal with Quattro Wireless who in turn secured a site sponsorship with Volvo for the re-design launch.

With a mobile ad campaign that started April 1, Volvo became the first sponsor for Edmunds.com’s site re-launch and will have exclusivity over Edmunds.com’s “Vehicle Spotlight” for the duration of the campaign for the launch of its 2010 XC60 Crossover vehicle. Quattro is developing an innovative and expandable mobile microsite and ad unit for Volvo to support their key sponsorship site placements and create an interactive experience for the consumer. Quattro worked with Mobext and Media Contacts, Volvo’s digital media agency, for the sponsorship deal.

As an exclusive publisher in the Quattro Mobile Ad Network, Edmunds.com will leverage Quattro’s team and their technology platform to publish a re-designed site with auto news and reviews, vehicle pricing including Edmunds.com’s True Market Value, buying guides, loan calculator, dealer locator and other utilities for a mobile audience.

Through Quattro’s platform, Edmunds.com’s wired site content has been dynamically configured for mobile with the layout and navigation specifically adapted for all types of mobile handsets. Quattro Wireless’ technology and turnkey solutions have been leveraged by many of the leading brands in automotive including Edmunds.com, Volvo, Toyota, Mazda, Lincoln and Car and Driver.

(Source) Press