With the hard times these days, everyone expects most companies to cut back. Volkswagen has its share of hard financial difficulties but apparently it is not about to surrender its title as being the Official Automotive partner of Major League Soccer. Volkswagen has been an MLS partner since 2008.
As an official partner of Major League Soccer, Volkswagen will receive rights in the United States which deliver value across live in-stadium, grassroots and national television audiences, allowing Volkswagen the ability to continue to enhance consumer experiences around their passion for the sport.
The agreement includes utilization of Volkswagen’s fleet of vehicles for MLS special events and league operations, player appearances, intellectual property, content generation platforms, national in-stadium exposure, on-site activation at select MLS games and continuation of Volkswagen’s entitlement of the MLS MVP awards, including full season, MLS All-Star and MLS Cup recipients.
In addition to developing new, unique national grassroots programming in partnership with MLS and SUM, Volkswagen will also be a sponsor of existing MLS grassroots initiatives including MLS Futbolito and Sueno MLS.
(Source) Press
Tags: consumer experiences, content generation, continuation, futbolito, generation platforms, grassroots, major league soccer, mls games, mls source, mvp awards, national television, television audiences, volkswagen