Toyota VENZA Shows Support for Alvin Ailey
Toyota has been known to actively participate in sponsorships and with the new Toyota Venza coming up, their benefactor this time around is Alvin Ailey as the official vehicle partner at the red carpet and opening night performance of the Music Center of Los Angeles.
As the Official Vehicle Partner, VENZA paid homage to Alvin Ailey with an immersive live media art installation entitled ‘Are You VENZA?.’ The art installation featured Ailey archival photography coupled with sculptural elements featured in the ‘Faces’ TV spot, which debuted as the kick off of the ‘Are You VENZA?’ integrated campaign during this year’s Super Bowl.
The ‘Are You VENZA?’ art installation will appear in select markets: Houston, TX (March 27-29); Chicago, IL (April 1-5); Brooklyn, NY (June 9-14); and at Ailey at the Apollo! (May 5), a special benefit at Harlem’s world famous Apollo Theater.
(Source) Press
Tags: alvin ailey, apollo theater, archival photography, art installation, harlem, homage, music center, night performance, red carpet, sculptural elements, sponsorships, super bowl, theater source