Toyota has recently announced that they will begin marketing a redesigned second generation Prius in Japan on June 8th.
Primarily for commercial use, the Prius EX will be priced around $19,700 and hold appeal to customers who aren’t quite ready to make the third generation jump. Or to those companies looking to make the green leap without breaking the bank.
Don’t expect the EX model to be too fancy as Toyota says they will only release white, black, and silver versions all with grey interior. A nice little addition to their already market dominating hybrid lineup, Toyota hopes to sell 2,000 of these a month.
Press release after the break.Toyota to Release New 2G ‘Prius’ Grade-’EX’
Tokyo – TOYOTA MOTOR CORPORATION (TMC) announces that it will release a new grade of its second-generation “Prius” aimed mainly at fleet customers. The competitively priced “EX” Prius is to be sold through “Toyota” and “Toyopet” dealer channels, starting on June 8.
The EX will be available in three colors-Super White II, Silver Metallic and Black-with a gray interior, and will come with a color-coded front grill. It will feature the same basic safety and comfort elements of the “G” and “S” grades that it replaces, such as dual-stage Supplemental Restraint System (SRS) airbags up front and an electric inverter-controlled automatic air-conditioning system with humidity sensor.
But hubcaps, front fog lights and other equipment have been made dealer options, rather than standard, to better suit fleet users’ needs.
The total monthly sales target is 2,000 units.
Manufacturer’s Suggested Retail Price (Prices in Hokkaido and Okinawa differ)
Grade Hybrid System Powertrain Price* (including
consumption tax)
EX THS II (Toyota Hybrid System II) Front-engine,
front-wheel drive 1,890,000 yen
*Excludes recycling fees