Rumor has it, Toyota was none too pleased with the recent announcement that the Honda Insight would be the cheapest hybrid on the market. So, they decided to do something about it.
Apparently, this new Prius from Toyota would feature a smaller engine than current-gen Prius’ and cost 20%-30% less.
With the early sucess of the Honda Insight this rumor seems completely plausible. I mean, Toyota would obviously want to preserve it’s title as the best selling hybrid automaker around, right?
Read (Autoblog)
Tags: competition, Insight, market, Prius, rumor, speculation
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