CarBuyersNoteBook

Today’s Lipstick on a Pig award goes to the good folks at Hummer, for realizing two important things in their marketing.

1. Adding the letter “X” to a car’s brand name is basically guy-speak for “awesome”.

2. Adding unnecessary crap to your vehicle allows you to change the name and charge more.

At first glance, you might not see much difference between the regular line of Hummer vehicle and the Hummer H3X.  At least until you look carefully at that grill and notice, hey, there’s a brush guard on that grill!

Yes, the brush guard.  One of AskMen’s top ten useless car gadgets that I totally had to bring to your attention because it was entirely too funny to NOT mention.  I’m not sure how much offroading Hummer figured we’d be doing in one of their signature cars, but man, if I ever do go offroading I’d be glad for the brush guard.  Never mind the fact that the Hummer gets something like ten feet per gallon of gas, I’m just glad to know that, when I run over entire trees in this thing, NONE of them will be accidentally wedged in my grill.

So kudos to Hummer for making an already unnecessary vehicle even MORE so!