Tata has plans to take Land Rover and Jaguar into the Indian market, hoping to tap a whole new customer base. When Tata purchased Jaguar-Land Rover, they promised that none of the vehicles from either brand would be built in India but, how that works into the new plans to tackle the Indian market with its range of luxury cars and SUVs is anybody’s guess. Importing the cars will certainly make them even more expensive on the Indian market.
Jaguar Land Rover CEO, David Smith, commented on the importance of the Indian market to the company’s competitive position in the global market. “We are delighted to be formally entering the Indian market, an economy which is still growing appreciably, and able to offer our premium products to a whole new group of customers,” said Smith. “It is an important strategic move for Jaguar Land Rover and will enable us to realise our competitive potential in this significant market.”
Tags: India, jaguar, Land Rover, Tata