We have seen a lot of cars out in the market and apparently we will not get the chance to drive most of them. Unless of course you are blessed with a fat income, you can always resort to the next best thing; video games! This is the case for the Hyundai Genesis Coupe which has been included in the Forza Motorsport 3 game lineup. So while you may not necessarily feel the power and comfort this car can bring, grab those Xbox 360 game consoles and load up the Forza Motorsport 3 for some challenging and realistic driving in the digital world.

This is also another strategy that should test how popular the 300-horsepower Genesis Coupe is in the market. Other than measuring the target market, it provides another dimension towards marketing the popular car from Hyundai. Fans will be given the opportunity to test drive the most realistic experience ever as “Forza Motorsport 3″ makes a public appearance at the Hyundai stand at the SEMA Show from Nov. 3 – 6, 2009 at the Las Vegas Convention Center.

(Source) Press

Tags: Cars, forza motorsport, game lineup, Genesis, horsepower, Hyundai, las vegas convention center, public appearance, realistic experience, target market, vegas convention center, video games, xbox, xbox 360, xbox 360 game consoles

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You can call it a promotional scheme but regardless, the joint venture that Audi and Xbox 360 have entered is certainly for their respective cues. The announcement came today as part of the Xbox 360 keynote presentation at the 2009 E3 Expo, the world’s largest trade show dedicated exclusively to the interactive entertainment industry.

“Forza Motorsport” has been at the pinnacle of racing video games since its arrival on the scene in 2005. When “Forza Motorsport 3″ hits the market in late October, it will set a new standard for the modern racing game. Featuring the Audi R8 5.2 FSI quattro prominently on the cover as its “hero” car, the creators of “Forza Motorsport 3″ have worked closely with Audi engineers to model the R8 V10 to an intricate degree.

“What we love about the R8 is the car stands for much of what makes Forza Motorsport 3 the ultimate racing game – powerful but refined, sophisticated yet inviting, the perfect blend of design and performance,” said Dan Greenawalt, Game Director, Turn 10. “It’s that blend of design and performance that makes Audi the ideal partner for my team. It mirrors the way we approach the development of Forza.”

Xbox and Audi will work together on several additional upcoming cross-promotional opportunities and events, including the Audi Centennial Celebration in August and the “Forza Motorsport 3″ launch in late October.

(Source) Press

Tags: audi r8, e3 expo, forza motorsport, forza xbox, game director, greenawalt, joint venture, perfect blend, pinnacle, promotional opportunities, racing game, ultimate racing, xbox 360

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EA has made the BMW M3 GT2 the model that will be seen in the newest Need for Speed game, Need for Speed SHIFT. The latest offering from Electronic arts will feature 18 authentic race tracks and over 65 pixel-perfect cars.

The spectacular SHIFT cover car is one of the fastest, most powerful cars ever to be featured in a Need for Speed game. Designed to deliver a true driver’s experience, SHIFT boasts legendary cars from the past 35 years, each one modeled to deliver an incredible sense of speed and realism.

But the BMW M3 GT2 is not the only car expected to get raves once this game gets played. Other notable cars that can be seen in the game include:

• 1972 Nissan Skyline 2000GT-R
• 1995 Mazda RX-7
• 2007 Lamborghini Reventón

This and plenty more are in store for popular car models are expected to make this legendary game another one to be talked about in the following months. The game will be available for the Playstation 3, Xbox 360, PC and the PSP. It will be shipped in Europe by September 17 and in North America by September 22.

(Source) Press

Tags: 2000gt, bmw m3, Electronic Arts, legendary cars, legendary game, m3 gt2, mazda rx 7, need for speed game, nissan skyline, playstation 3, powerful cars, sense of speed, speed shift, true driver, xbox 360

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Kia Motors America has partnered with Microsoft to give gaming enthusiasts something to cheer about. Well, who wouldn’t especially if you can get a chance to win an all new Kia Soul and a VIP trip to see the best of E3.

Kia Motors America today announced a comprehensive video game marketing program with Microsoft Corp.’s interactive entertainment platform, Xbox 360 and Xbox LIVE. Beginning April 18, KMA will launch a national sweepstakes that spans across Xbox.com, Xbox LIVE and several popular Xbox 360 titles offering gamers the chance to drive away in an all-new Kia Soul and receive a VIP, all-expenses paid trip to Los Angeles to attend the best of the 2009 Electronic Entertainment Expo (E3), June 2-4, 2009, the world’s premier trade show for computer and video games and related products.

Through the end of April 2009, gamers can enter for a chance to win the grand prize through Xbox.com/Kia or select “Kia Download & Win Gamer Picture” on Xbox LIVE Marketplace. For the first-time, gamers also can enter to win by texting “75920″ on their mobile phone to their Gamertag. Additional prizes include a fully-loaded home entertainment system with a 47″ HDTV, Xbox 360 Elite console, a one year subscription of Xbox LIVE Gold, 120GB Zune and a one year Zune Pass.

The all-new 2010 Soul stands out from the crowd with modern, unique styling aimed toward the young and young-at-heart. Designed by Kia Motors’ Southern California-based design team, Soul offers a unique combination of style, value and personalization options, including an available Audio Upgrade Package that includes speaker lights that can pulse to the beat of the music or add mood lighting to the interior cabin. Available in four distinctive trim levels, Soul, Soul+, Soul! (exclaim) and Soul sport, Soul pricing begins at less than $14,000 and is on sale at Kia retailers nationwide.

(Source) Press

Tags: electronic entertainment expo, entertainment platform, game marketing, gaming enthusiasts, hdtv xbox, home entertainment system, interior cabin, kia motors america, kma, marketing program, microsoft corp, microsoft partner, mood lighting, personalization options, time gamers, vip trip, xbox 360, xbox live, young at heart

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