As part of their DAS brand campaign, Volkswagen of America announces a collection of 30-second TV spot ads entitled “Meet the Volkswagens”. The new spots again feature Max the Beetle but also introduce a brand new character named BUS.

Voiced by actor Thomas Haden Church, BUS is a talking ruby red 1963 Volkswagen Micro Bus who draws upon Volkswagen’s tradition and heritage while creating clever vignettes that make subtle competitive comparisons in order to highlight key messages like mileage, fuel efficiency, cost of ownership and safety.

The campaign will run for 8 weeks and will be supported online and at dealerships nationwide. A first for Volkswagen, the TV spots will direct viewers to Facebook where they will experience information and messaging surrounding the campaign and other brand initiatives.

(Source) Press

Tags: Beetle, brand campaign, church bus, cost of ownership, fuel efficiency, heritage, initiatives, micro bus, mileage, ruby red, spot ads, thomas haden church, tradition, tv spot, tv spots, vignettes, volkswagen, volkswagen of america, volkswagens

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Don’t be surprised if you find the new Volkswagen line equipped with the latest tires from Hankook. The Hankook Optimo H725A tires are being shipped to Volkswagen’s Jetta, Jetta SportWagen and New Beetle with Optimo H725A tires, manufactured at Volkswagen’s Puebla, Mexico plant, this month.

While Hankook has fitments on Volkswagen cars in other global markets, this development represents a significant increase in VW fitments on Volkswagens to be sold in Canada and the U.S., where Jetta is the highest selling VW model vehicle.

The Optimo tire line is an ideal fit for VW and its exports to the U.S. and Canadian markets because of the product’s capability to deliver a balance of performance, wear, quality and quietness, all of which add to VW’s perception as a high-quality, affordable automaker. Hankook Tire’s Optimo products are gaining recognition by the OEMs as high quality touring performance tires.

This expansion of tire fitments with Volkswagen into the U.S. and Canada represents a significant time for the future growth of Hankook Tire. “We are extremely excited to supply the Optimo for Volkswagen Jetta, Jetta SportWagen and New Beetle exports to the U.S. and Canadian markets,” said Seung Hwa Suh, CEO, Hankook Tire. “After working closely with Volkswagen as an OE supplier in other world markets, we have created excellent relationships, and we look forward to earning even more fitments on VW vehicles to be sold in the U.S. and Canada.”

In addition to Volkswagen, Hankook Tire has global fitments with Audi, Ford, General Motors, Hyundai, Kia, Navistar Inc. and Chrysler.

(Source) Press

Tags: canadian markets, hankook tire, jetta sportwagen, mexico plant, model vehicle, navistar, new beetle, oe supplier, performance tires, performance wear, puebla mexico, quietness, significant time, tire fitments, volkswagen cars, volkswagen jetta, volkswagen line, volkswagens, world markets

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