Toyota is aiming to land another first with the announcement of their launch of a new dealer concept, ‘DIVA’ (Distinctive, Inviting, Value-added services, Advanced). The new concept ‘DIVA’ will set benchmarks in the automotive industry in India and will be implemented at all upcoming TKM dealerships across the country.
TKM’s new age dealerships will be more contemporary in looks, will cater to a more varied customer segment and will have increased functionality to handle larger customer volumes. They will also provide enhanced value-added services such as easier and quicker test drives and integrated value chain services all at one spot (exchange, registration, insurance and finance).
The new Galaxy Toyota showroom will be among the largest in the entire region. This ultra modern facility will provide services to customers in and around West Delhi and surrounding areas. The facility has an area of approximately 40000 sq ft.
This includes a showroom of around 10000 sq ft, featuring new car display area, café counter, etc. The back office is around 5000 sq ft, including a luxurious customer lounge. The showroom has 25000 sq ft approximately of parking area which includes a hi-tech customer delivery bay.
Toyota started with a network of 30 outlets in India in 2000 and plans to expand its dealer network to 150 by 2010. Toyota’s dealerships today cover not just the tier 1 Indian cities like Delhi, Kolkata, Mumbai and Chennai, but also tier 2 cities.
(Source) Press
Tags: automotive industry, diva, kolkata, mumbai, new car, test drives, toyota showroom, value added services, value chain