With carjackers and wiser thieves preying on vehicles today, the need to be safe and secure with various initiatives has become a growing need. However, the problem is that some car owners fail to be well-oriented on the preventive measures for such incidents, something that Lo Jack and the National Insurance Crime Bureau want to enhance with the Third Annual Vehicle Theft Protection Education Initiative.

“In today’s challenging economy, many people are keeping their vehicles longer, which is creating a brisk business for thieves who steal popular cars, trucks, motorcycles and heavy equipment, strip them down and sell off the parts,” said D.J. Thompson, Law Enforcement Director for LoJack and theft prevention expert.

As references to help motorists to become aware of such threats, added resources have been put up by the two groups:

• New Audio Podcast: In LoJack and NICB’s latest educational podcast (http://bit.ly/4raiEx), a victim of vehicle theft details how his 2000 Honda Civic was stolen, taken to Mexico and later recovered.
• New Twitter Page: LoJack and NICB’s Vehicle Theft Protection Twitter page – http://twitter.com/TheftProtection – is designed to help drivers better understand how to protect their cars, trucks and motorcycles from theft.
• Downloadable Booklet: “Get in the Know” – http://bit.ly/kZt94 – is an educational booklet co-produced by LoJack and NICB that details the steps owners can take to protect their vehicles from theft.

(Source) Press

Tags: brisk business, car owners, education initiative, educational booklet, heavy equipment, honda civic, lo jack, lojack, motorists, national insurance crime bureau, nicb, popular cars, preventive measures, theft prevention, thieves, twitter, vehicle theft protection

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Facebook has become a great way to promote businesses and apparently Toyota of South Florida wants to check out what they can get if they try out the popular social networking site in relation to their business operations. Now, Toyota is offering its customers twenty-four hour accessibility through the use of social networks, Facebook and Twitter.

Toyota of South Florida is using social networks for more than just answering customers’ questions; they plan to use it as a way to build and foster ongoing relationships with its customers. Customers will be invited to join the member group through a Social Network Kiosk, found in the dealership show room. This move is a great way to build healthy interaction which can be later on used as a form of leverage in improvement and customer feedback and support.

“Social networks like Facebook and Twitter give us an opportunity to stay in contact with our customers beyond their automobile purchase. We want to see them enjoying their Toyotas on a day-to-day basis. Toyota of South Florida is always seeking new and improved ways to be accessible in ways that are convenient to our customers,” says Marc A. Kahn, President of Toyota of South Florida. “Social media is a natural choice for the new, tech-savvy generation of Toyota and Scion buyers.”

(Source) Press

Tags: accessibility, automobile purchase, business operations, customer feedback, facebook, interaction, leverage, member group, natural choice, network kiosk, relationships, Scion, social networking site, Toyota, toyotas, twitter, using social networks

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