A new campaign kicks off with a creative slogan for Nissan of North America, as it embraces the new challenges that the automotive industry has to deal with today. The new campaign, “Look Closer Nissan Deliver” is something that should help spice up the advertising efforts of Nissan, a boost that they need to make their car line exciting for consumers concerned.

Among the inclusions of this advertising campaign include a TV spot, print campaigns, interactivity, and direct mail. All these advertising campaign efforts started last July 8. The campaign was created in conjunction with Zimmerman Advertising, Fort Lauderdale, Florida.

(Source) Press

Tags: advertising campaign, automotive industry, campaigns, car line, challenges, consumers, fort lauderdale, inclusions, lauderdale florida, Nissan, north america, slogan, spice, tv spot, zimmerman

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As part of their DAS brand campaign, Volkswagen of America announces a collection of 30-second TV spot ads entitled “Meet the Volkswagens”. The new spots again feature Max the Beetle but also introduce a brand new character named BUS.

Voiced by actor Thomas Haden Church, BUS is a talking ruby red 1963 Volkswagen Micro Bus who draws upon Volkswagen’s tradition and heritage while creating clever vignettes that make subtle competitive comparisons in order to highlight key messages like mileage, fuel efficiency, cost of ownership and safety.

The campaign will run for 8 weeks and will be supported online and at dealerships nationwide. A first for Volkswagen, the TV spots will direct viewers to Facebook where they will experience information and messaging surrounding the campaign and other brand initiatives.

(Source) Press

Tags: Beetle, brand campaign, church bus, cost of ownership, fuel efficiency, heritage, initiatives, micro bus, mileage, ruby red, spot ads, thomas haden church, tradition, tv spot, tv spots, vignettes, volkswagen, volkswagen of america, volkswagens

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