A joint venture by Toyota and Gas Station TV brings you the TV program, “Prius Neighborhood”. This program helps keep you up to date on the actual fuel prices as well as some insights on the new 2010 third-generation Toyota Prius.

“Our Prius customers are very involved in their communities,” said Kim McCullough, corporate manager of marketing communications for Toyota. “For the launch of the third-generation Prius, we wanted to give them an innovative tool to help promote the philanthropic and community events they’re passionate about.”

The Prius Neighborhood 30-second TV segments and consumer-generated local event segments will be watched by more than one million unique drivers a day. Complementing the Prius Neighborhood content segment, Toyota will run 15-second Prius spots and other Prius content.

Hence for aspiring Toyota Prius owners, here is a chance for you to know more about the much heralded vehicle. This and of course being updated on the latest in the motoring scene promises to be a reasonable TV program to watch!

(Source) Press

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With the scheduled release of the 2010 Toyota Prius this May, prices for the hybrid vehicle has been released by Toyota Motor Sales, USA. The third-generation Prius will be available in one grade with a starting MSRP of $21,000. The Prius will be offered with five levels of popular standard equipment combinations.

“The 2010 Prius delivers outstanding mileage, performance and advanced technology at a great price,” said Bob Carter, group vice president and general manager of the Toyota Division.

Carter sees the most popular model starting at an MSRP of $22,000, equipped with a high level of standard features. “This model provides more than $2,000 added value, including the features most buyers want, at the same price as the current base model,” he said.

A new base model with a lower level of standard equipment is scheduled to be available later this year. It is designed to appeal to the most cost-conscious businesses and consumers.

(Source) Press

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