Motor Trends has named the Subaru Outback as its choice for 2010 Sports Utility Vehicle of the year, making it two in a row for Subaru of America. The Subaru offers a unique mixture of comfort, efficiency, versatility and value which gained the now of Motor Trend, not to mention its competitive pricing structure which should likewise gain the nod of the avid motorists. The Subaru Outback comes with a choice of 170hp 2.5 liter four cylinder boxer engine or 256-hp 3.6-liter six-cylinder boxer engine as well as increased hip and shoulder room. These highlights go along with an array of safety features make the Subaru Outback stand above the rest of SUVs in the market today. The Subaru Outback retails for $22,995.

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Tags: boxer engine, motor trend, motorists, safety features, sports utility vehicle, Subaru, subaru of america, subaru outback, suv of the year, suvs

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Subaru of America announced the pricing for the 2010 Subaru Impreza as well as a Special Edition Package on the Impreza 2.5i Premium. The official price of the 2010 Subaru Impreza will be $17,495. The 2010 Subaru Impreza has been impressive as of late and is actually a Top Safety Pick by the IIHS.

Aside from the 2010 Impreza, the other notable models include the following:

• Impreza 2.5i Premium ($18,495)
• Impreza 2.5i Premium with the Special Edition Package ($18,995)
• Impreza Outback Sport ($19,995)
• Impreza WRX 5-door model ($25,495)
• Impreza WRX STI ($34,995)

From the looks of it, Subaru has a roster of great vehicles to choose from and with the features and style that they carry, it would not be surprising if car buffs will be checking them out, particular the special edition vehicles.

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Tags: car buffs, IIHS, impreza wrx, models, outback sport, Subaru, subaru impreza, subaru of america

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Students over at the Monte Vista High School under the AYES (Automotive Youth Education Systems) were the lucky recipients of a 2009 Subaru Legacy, donated by Subaru of America. The donation was part of Subaru of America’s for schools in their continued studies on automotive technology, perhaps awaiting various insights and innovations that may be implemented in them soon.

This comes after Subaru had donated another vehicle, a 2006 Subaru Legacy at the Ontario High School. With the new 2009 Subaru Legacy, the company is pinning its hopes that students can study new technology and come up with their own concepts right there at Monte Vista High School.

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Tags: automotive technology, education systems, innovations, insights, monte vista high school, new technology, Subaru, subaru legacy, subaru of america, youth education

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One car that has been quietly in the roster of vehicles of Subaru of America is the 2010 Subaru MY Outback. This all wheel-drive has been reported to achieve a 24MPG combined and 29 MPG, exhibiting better fuel economy than other vehicles under the same category. This includes the likes of the Toyota Venza, Volvo XC70, VW Passat, Jeep Grand Cherokee and Ford Explorer.

“The all-new 2010 Subaru Outback combines great on- and off-road capability, comfortable space, incredible cargo carrying ability and fuel economy all for a great price,” said Tim Mahoney, senior vice president and CMO of Subaru of America, Inc. “We think this new Outback will really raise the bar in the crossover segment.”

The new Subaru Outback starts at an entry-level price of $22,995. It is a great alternative vehicle for customers looking for more room than a midsize sedan and features the off-road capabilities of an SUV.

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Tags: Crossover, ford explorer, fuel economy, jeep grand cherokee, other vehicles, road capabilities, road capability, subaru of america, subaru of america inc, subaru outback, volvo xc70, vw passat

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A new state of the art facility is in the works for Subaru of America as it reveals plans to open a second Subaru dealership in the area by the coming year. Apparently the move is geared in establishing the Subaru brand in Arizona.

“For us to make a $10m plus investment decision to build a new dealership in today’s environment, the brand had to be right for the market,” says Bud Thurston, co-owner of the Subaru Superstore of Chandler. “Quite frankly, Subaru offers the complete package of what customers want… an incredible vehicle at a great price, uncompromised safety, long-term dependability, and a focused commitment to doing what’s right for the environment. When you’re the only automobile brand realizing sales gains in 2008, you’re doing everything right. Subaru definitely gets it by delivering the perfect products at a tremendous value that connects with the market.”

The Subaru Superstore of Chandler is slated to open November 2009 and will be staffed with thirty to thirty-five new employees. The new dealership is a 38,000 sq. ft. facility. The exterior finishes include metallic surfaces, natural slate, and a sleek, all-glass view into the showroom. The curved front wall provides architectural interest.

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Tags: architectural interest, art facility, automobile, bud, chandler arizona, glass view, investment decision, metallic surfaces, natural slate, perfect products, state of the art, Subaru, subaru dealership, subaru of america, superstore

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Aside from aggressively trying to move up in the automotive industry, Subaru of America Inc. has now added a new feather in its cap as being one of the generous companies in the world today. Subaru of America, Inc., long known for building vehicles well-suited for families, is also building something else – a reputation for generous adoption assistance benefits for its employees. Subaru is ranked #1 in the automotive industry category on the Dave Thomas Foundation for Adoption’s “Best Adoption-Friendly Workplaces in America” list, released today.

“Subaru places a high value on its employees, and our adoption assistance program is one of the ways the Company gives back to them,” said Tom Doll, executive vice president of Subaru of America, Inc. “As a family-focused organization, we recognize the importance of providing our employees with strong benefits. To provide them with the financial assistance necessary to welcome children into their homes is truly a rewarding experience.”

“Subaru’s adoption assistance program changed our lives by providing us the assistance necessary to become parents,” says Ken Money, a Subaru of America employee. “Subaru really cares about the quality of life for its employees and their families. We greatly appreciate Subaru’s generous financial contribution.”

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Tags: adoption assistance program, automotive industry, financial assistance, Subaru, subaru of america, subaru of america inc

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Subaru of America announces that they will be sponsoring the Get Me Out More Tour which features outdoor recreation experts Randy and Sheri Propster as they visit more than 50 specialty outdoor retailers in their colorfully wrapped Subaru Tribeca. At each location, Randy and Sheri will share their extensive outdoor expertise and passion for wilderness exploration as they instruct fresh air enthusiasts in everything from trip planning and choosing the right gear and apparel, to essential outdoor safety skills.

“This tour was a natural fit for Subaru, since our line of Symmetrical All-Wheel Drive vehicles are so often used to ‘get out more’ and explore the great outdoors,” notes Tim Mahoney, senior vice president and chief marketing officer, Subaru of America, Inc. “That Randy and Sheri are big proponents of safety in the outdoors will resonate with our customers since the Subaru brand is well-known for its safety standards.”

With All-Wheel Drive standard for Subaru vehicles, the vehicles provide a perfect means for getting away from crowded urban areas. Subaru also offers an array of accessories and sports gear that enhances the outdoor experience. Outdoor sports enthusiasts will find Subaru roof carriers for bicycles, kayaks, skis and snowboards at Subaru dealers across the United States, and Subaru-branded camping gear such as tents, lanterns, backpacking hydration systems, and more – can be found at www.subarugear.com.

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Tags: all wheel drive vehicles, camping gear, chief marketing, hydration systems, natural fit, outdoor experience, outdoor retailers, outdoor safety, outdoor sports enthusiasts, safety skills, senior vice president, subaru dealers, subaru of america, subaru of america inc, subaru tribeca, subaru vehicles, tim mahoney, wheel drive vehicles, wilderness exploration

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Cars.com has come out with their “Best Bet” cars to help guide shoppers in making vehicle buying choices. Apparently, the final selection included three models from Subaru. The models were:

• 2009 Subaru Impreza
• Subaru Impreza WRX STI
• Subaru Forester

According to Cars.com, the two Subaru Imprezas are each a “Best Bet for Sports Cars,” and the Subaru Forester has been recognized as a “Best Bet for SUVs and Crossovers.” To qualify as a Cars.com Best Bet, models must meet three quantified criteria: a “Good” rating in Insurance Institute for Highway Safety frontal-offset and side-impact crash tests; average or higher reliability ratings; and average or higher gas mileage within their class.

“We are proud to accept these awards from Cars.com,” said Tom Doll, COO and executive vice president of Subaru of America, Inc. “The editors who have named the Subaru Impreza and Forester ‘Best Bets’ evaluate scores of vehicles, so this recognition comes from true automotive experts. The Forester and Impreza models offer safety, reliability and performance — and are fun to drive.”

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Tags: impreza subaru, insurance institute for highway safety, Sports Cars, subaru forester, subaru impreza, subaru impreza wrx, subaru impreza wrx sti, subaru imprezas, subaru models, subaru of america, subaru of america inc

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Chalk up another feather in the cap of the all-new Subaru Forester as it was given the top rating of ‘Good’ in the Insurance Institute for Highway Safety’s new roof strength rating system. Designed to help consumers pick vehicles that will help protect them in rollover crashes, twelve small SUVs were tested with only four receiving a ‘good’ rating.

“The all-new Subaru Forester continues to deliver the highest levels of safety as evidenced by this new IIHS test,” said Tom Doll, chief operating officer for Subaru of America, Inc. “Safety is an important part of our brand promise and we at Subaru are proud of the renowned performance of our vehicles in crash testing as well as real-life accident conditions.”

More than 10,000 people a year are killed in rollovers. When vehicles roll, their roofs hit the ground, deform, and crush. Stronger roofs crush less, reducing the risk that people will be injured by contact with the roof itself. Stronger roofs also can prevent occupants, especially those who aren’t using safety belts, from being ejected through windows, windshields, or doors that have broken or opened because the roof has deformed. Roofs that don’t collapse help keep people inside vehicles as they roll.

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Tags: insurance institute for highway safety, renowned performance, safety belts, Subaru, subaru forester, subaru of america, subaru of america inc, suvs, windshields

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In an act of charity, Subaru of America has donated a brand new 2009 Subaru Outback Special Edition to the Ronald McDonald House (RMH) of Southern New Jersey, located in Camden. The All-Wheel Drive Outback, valued at approximately $26,000, will be used to transport RMH families of children being treated for critical illnesses or traumatic injuries. The vehicle will also be used by RMH staff to support day-to-day operations of Ronald McDonald House.

This donation continues a long relationship between Subaru of America and Ronald McDonald House of Southern New Jersey. In 1998, Subaru of America donated a vehicle to RMH as part of Subaru’s 30th Anniversary initiative, “30 Cars for 30 Causes.”

RMH also received a grant from Subaru of America Foundation to enhance the computer equipment and capabilities available to the families that stay there, primarily so that siblings can keep up with school work.

In addition, for the past two years, a group of Subaru employees have volunteered at RMH as part of Subaru’s annual Martin Luther King Day of Service activities.

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Tags: Cars, charity, computer equipment, martin luther king, martin luther king day, relationship, ronald mcdonald house, siblings, Subaru, subaru of america, subaru outback, traumatic injuries, wheel, wheel drive

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For the eighth year in a row, Subaru of America will be sponsoring the Philadelphia Flower Show, teaming up with Jamie Durie of the PBS show, Victory Garden. Durie will design two exhibits for Subaru titled “Subaru Gardener’s Studio” and “Taste of Italy”. A third exhibit designed by local landscape architect company, Ledden Palimeno, will be titled Welcome Home.

“Subaru is proud to continue its partnership with the Pennsylvania Horticultural Society and support the Philadelphia Flower Show,” said Tim Mahoney, senior vice president and CMO for Subaru of America, Inc. “As most of our customers appreciate an active and outdoor-focused lifestyle, the show is a perfect fit for Subaru and its owners.”

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Tags: landscape architect, philadelphia flower show, sponsorship, Subaru, subaru of america, subaru of america inc, taste of italy

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Motorweek awarded the 2009 Subaru Forester the MotorWeek Driver’s Choice Award for Best Small Utility, besting other vehicles based on performance, technology, practicality and dollar value.

“We are excited that MotorWeek has recognized the new Subaru Forester with their Driver’s Choice Award,” said Tom Doll, executive vice president of Subaru of America, Inc. “This award is really a tribute to our designers and engineers, who have created a versatile, all-wheel drive vehicle that is fun to drive, offers great value, in a unique combination that drivers appreciate in these difficult economic times.”

Other awards received by the 2009 Subaru Forester include: Motor Trend’s 2009 Sport/Utility of the Year; Insurance Institute for Highway Safety’s (IIHS) “Top Safety Pick” – Small SUV; and the Polk Automotive Loyalty Award for consumer loyalty in the Compact SUV category.

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Tags: choice award, compact suv, consumer loyalty, loyalty award, sport utility, Subaru, subaru forester, subaru of america, wheel drive vehicle

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