“The all-new 2010 Subaru Outback combines great on- and off-road capability, comfortable space, incredible cargo carrying ability and fuel economy all for a great price,” said Tim Mahoney, senior vice president and CMO of Subaru of America, Inc. “We think this new Outback will really raise the bar in the crossover segment.”

The new Subaru Outback starts at an entry-level price of $22,995. It is a great alternative vehicle for customers looking for more room than a midsize sedan and features the off-road capabilities of an SUV.

(Source) Press

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Aside from aggressively trying to move up in the automotive industry, Subaru of America Inc. has now added a new feather in its cap as being one of the generous companies in the world today. Subaru of America, Inc., long known for building vehicles well-suited for families, is also building something else – a reputation for generous adoption assistance benefits for its employees. Subaru is ranked #1 in the automotive industry category on the Dave Thomas Foundation for Adoption’s “Best Adoption-Friendly Workplaces in America” list, released today.

“Subaru places a high value on its employees, and our adoption assistance program is one of the ways the Company gives back to them,” said Tom Doll, executive vice president of Subaru of America, Inc. “As a family-focused organization, we recognize the importance of providing our employees with strong benefits. To provide them with the financial assistance necessary to welcome children into their homes is truly a rewarding experience.”

“Subaru’s adoption assistance program changed our lives by providing us the assistance necessary to become parents,” says Ken Money, a Subaru of America employee. “Subaru really cares about the quality of life for its employees and their families. We greatly appreciate Subaru’s generous financial contribution.”

(Source) Press

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Subaru of America announces that they will be sponsoring the Get Me Out More Tour which features outdoor recreation experts Randy and Sheri Propster as they visit more than 50 specialty outdoor retailers in their colorfully wrapped Subaru Tribeca. At each location, Randy and Sheri will share their extensive outdoor expertise and passion for wilderness exploration as they instruct fresh air enthusiasts in everything from trip planning and choosing the right gear and apparel, to essential outdoor safety skills.

“This tour was a natural fit for Subaru, since our line of Symmetrical All-Wheel Drive vehicles are so often used to ‘get out more’ and explore the great outdoors,” notes Tim Mahoney, senior vice president and chief marketing officer, Subaru of America, Inc. “That Randy and Sheri are big proponents of safety in the outdoors will resonate with our customers since the Subaru brand is well-known for its safety standards.”

With All-Wheel Drive standard for Subaru vehicles, the vehicles provide a perfect means for getting away from crowded urban areas. Subaru also offers an array of accessories and sports gear that enhances the outdoor experience. Outdoor sports enthusiasts will find Subaru roof carriers for bicycles, kayaks, skis and snowboards at Subaru dealers across the United States, and Subaru-branded camping gear such as tents, lanterns, backpacking hydration systems, and more – can be found at www.subarugear.com.

(Source) Press

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Cars.com has come out with their “Best Bet” cars to help guide shoppers in making vehicle buying choices. Apparently, the final selection included three models from Subaru. The models were:

• 2009 Subaru Impreza
• Subaru Impreza WRX STI
• Subaru Forester

According to Cars.com, the two Subaru Imprezas are each a “Best Bet for Sports Cars,” and the Subaru Forester has been recognized as a “Best Bet for SUVs and Crossovers.” To qualify as a Cars.com Best Bet, models must meet three quantified criteria: a “Good” rating in Insurance Institute for Highway Safety frontal-offset and side-impact crash tests; average or higher reliability ratings; and average or higher gas mileage within their class.

“We are proud to accept these awards from Cars.com,” said Tom Doll, COO and executive vice president of Subaru of America, Inc. “The editors who have named the Subaru Impreza and Forester ‘Best Bets’ evaluate scores of vehicles, so this recognition comes from true automotive experts. The Forester and Impreza models offer safety, reliability and performance — and are fun to drive.”

(Source) Press

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Chalk up another feather in the cap of the all-new Subaru Forester as it was given the top rating of ‘Good’ in the Insurance Institute for Highway Safety’s new roof strength rating system. Designed to help consumers pick vehicles that will help protect them in rollover crashes, twelve small SUVs were tested with only four receiving a ‘good’ rating.

“The all-new Subaru Forester continues to deliver the highest levels of safety as evidenced by this new IIHS test,” said Tom Doll, chief operating officer for Subaru of America, Inc. “Safety is an important part of our brand promise and we at Subaru are proud of the renowned performance of our vehicles in crash testing as well as real-life accident conditions.”

More than 10,000 people a year are killed in rollovers. When vehicles roll, their roofs hit the ground, deform, and crush. Stronger roofs crush less, reducing the risk that people will be injured by contact with the roof itself. Stronger roofs also can prevent occupants, especially those who aren’t using safety belts, from being ejected through windows, windshields, or doors that have broken or opened because the roof has deformed. Roofs that don’t collapse help keep people inside vehicles as they roll.

(Source) Press

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For the eighth year in a row, Subaru of America will be sponsoring the Philadelphia Flower Show, teaming up with Jamie Durie of the PBS show, Victory Garden. Durie will design two exhibits for Subaru titled “Subaru Gardener’s Studio” and “Taste of Italy”. A third exhibit designed by local landscape architect company, Ledden Palimeno, will be titled Welcome Home.

“Subaru is proud to continue its partnership with the Pennsylvania Horticultural Society and support the Philadelphia Flower Show,” said Tim Mahoney, senior vice president and CMO for Subaru of America, Inc. “As most of our customers appreciate an active and outdoor-focused lifestyle, the show is a perfect fit for Subaru and its owners.”

(Source) Press

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