Yeah fellas, keep waiting. I got a feeling that, before you get a viable strategy out of Chrysler, Hell will be a Frigidaire dealership.
But there’s a vague glimmer of hope here, as Chrysler franchisees will now be getting their marching orders from Fiat SpA rather than Chrysler proper.
Now, ordinarily, I’d laugh myself stupid at the thought that somehow Fiat (widely known by the acronym for Fix It Again, Tony) would be able to generate a more viable corporate strategy than Chrysler, but hey…I’m laughing out the other side of my face today as it becomes clear that Fiat outlasted Chrysler. And in business, survival is the only real judge of viability. If you’re still in business tomorrow, then your business model works.
So what will that strategy be? We won’t find out until at least Wednesday, when the franchisees get the word.
Tags: Business, Chrysler, Fiat, fiat spa, merger, strategy