A new Cadillac commercial has hit the web today giving us the first ever look a production CTS Coupe. Also featured in the commercial are other Cadillac vehicles such as the Cadillac SRX, CTS and CTS Sport Wagon.

The ad is apparently called ‘Re-ignition’ and is part of a campaign to notify the US of Cadillac’s new beginnings.

Anyways, check it out and let us know what you think in the comments.

via jalopnik

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2010 Cadillac SRX

Cadillac’s North American model lineup is expanding with the addition of two exciting new models: the 2010 model year SRX crossover and CTS Sport Wagon. The first model available for sale will be the SRX, which Cadillac has confirmed will be priced starting at $34,155 when it arrives in showrooms next month. Meanwhile, the CTS Sport Wagon will arrive later this summer.

Despite new vehicle sales reaching 30-year lows, the midsize luxury crossover segment remains solid.  This segment currently accounts for nearly one quarter of all luxury vehicles sold in the U.S. market, and with its generous equipment list and fuel-efficient engines, the SRX is sure to be a success. Significant competitors of the SRX will be Acura MDX, the Lexus RX, and BWW X3 and X5 SUVs.

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The rumour mill has it that General Motors is likely to show a Cadillac with the Chevrolet Volt’s range-extending hybrid powertrain technology at the Detroit auto show.

When the production Volt was unveiled in September as part of GM’s 100th anniversary, vice chairman Bob Lutz said “there’s definitely room” for an electric Caddy.

A luxury car, such as a Cadillac, would be able to charge a steeper price than the predicted $36,000 for the Volt and frankly, that would simply be more acceptable to much of its demographic.

Lutz said that Chevrolet got the Volt technology first because of its universal appeal, while noting that Cadillac has a comparably limited distribution channel.

Cadillac happens to be launching the new SRX, in the second quarter of 2009 based on the Provoq concept that was unveiled last January. And that vehicle did have alternative propulsion: GM’s fifth-generation fuel cell.

It will be interesting to see which direction this goes for GM.

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