Koenigsegg is largely known for making exotic cars, you know, the ones that none of us will probably ever be able to afford. Well, if you’ve been paying attention you’ll know that the exotic automaker has recently purchased the troubled Saab from the even more troubled GM.

Considering the contrast between Koenigsegg and Saab the transaction raised a lot of eyebrows but consumers need not be worried as Baard Ecker, controlling owner of Koenigsegg, has vowed to revive the “soul and spirit” of Saab.

Well, GM wasn’t able to do this so prehaps a company who deals with some higher class vehicles will be able to do the trick.

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Tags: baard ecker, economy, koenigsegg, recession, Saab, Soul, spirit, transaction

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The Honda Insight’s “Let it Shine” campaign goes full throttle as Vimeo LLC has collaborated with Wieden + Kennedy Amsterdam to break the boundaries of custom integration with a complex and unprecedented media-rich full page takeover of the said ad. The Vimeo.com community — made up of passionate content creators — embraced the integration wholeheartedly. In less than a week, the integration received 160,000 plays.

Vimeo engineers in the U.S. worked with the interactive creative team at Wieden + Kennedy Amsterdam to make such a seamless, highly integrated takeover a reality. The takeover incorporates such creative elements as watching plants grow along the sides of the page or having the lens flare from the sunrise sprawl across the entire page. Combined, these complex elements create a fully integrated user experience that embraces the spirit of the ad’s creative.

Vimeo.com was the only online video sharing site that Wieden + Kennedy Amsterdam selected to implement their custom ad integration of its ‘Let it Shine’ campaign.

Honda Insight – Let It Shine from Honda on Vimeo.

(Source) Press

Tags: amsterdam, breaking boundaries, content creators, creative elements, creative team, custom integration, Honda, honda insight, plants, spirit, sunrise, takeover, wieden kennedy

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One car that you can turn to if you are among the motorists looking for a compact fuel-efficient car that adheres to eco-friendly principles has to be the Suzuki Alto. This is a car to soothe any troubled car conscience because it has the lowest officially measured carbon dioxide output of any proper four-seater car that’s powered purely by a petrol engine.

This new Alto, costing from £6,795 to £8,560, fits a well-tried template for a small and frugal car in the spirit of the original Mini. It has a 1.0-litre, three-cylinder engine, a truncated tail and a necessarily abbreviated boot, and it doesn’t cost much.

The baffling part, though, is that Suzuki already has another smaller than supermini five-door hatchback in the shape of the Hungarian-built Splash, making two cars below the Suzuki Swift which is a standard (and good) modern supermini. This is a product plan in which left hands and right hands aren’t recognisably connected.

(Source) The Independent

Tags: Bundle, carbon, dioxide, spirit, supermini, Suzuki, Suzuki Alto, Suzuki Swift

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