There will be four special cars with significant American connections as well. These cars were loaned by the new Porsche Museum in Germany. The four cars are:

• The 1960 Porsche Type 718 Formula 2 racing car, which gave Porsche its first Formula 2 world title and was driven in 1961 by Californian Dan Gurney, is making its North American debut.
• The 1962 Porsche Type 804 Formula 1 racer, which was the car that brought Gurney to his French Grand Prix win that year. This car has not been in North America since the 1960s.
• The 1962 Porsche Type 718 W-RS 8-cylinder Spyder, in which Gurney and Joakim Bonnier finished second at the Targa Florio in 1961, has also not been in North America for more than 40 years. In the 1960s, it was raced in the U.S. by Gurney, Bonnier and Phil Hill.
• The Porsche GT1 98LM, which helped Porsche finish 1-2 at the 1998 24-hours of Le Mans event.

Porsche-sponsored activities for the fans at Laguna will include a heritage display including former and current race cars, Porsche’s current showroom product line, and experts to answer Porsche questions. With these line-up, you know that a lot of Porsche lovers will be on hand to ask things about this exotic car ever to come out.

(Source) Press

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It seems uncommon but if you are from the business sector who loves to analyze things, you will agree that the supposed apps we get for the iPhone or the iPod Touch carry a indirect way of viral marketing. Though not made directly, games or software inclined apps sometimes carry the brand name or are included somewhere along the way.

There have been a lot of apps for the iPhone with car themes written all over. There are the games such as “Need for Speed” or even rally based cars which at some point showcase special cars which some may have never seen before. Talk about awareness, that is a perfect example for it.

If you are clueless, here are some well-known iPhone apps to show you what we are trying to explain:

• Audi A4 Driving Challenge (driving game)
• GM Mobile (General Motors news and info)
• Mercedes-Benz (card game, company history, trivia)
• Ford Flex Photo Editor
• Scion Radio 17 Beats Per Minute Meter (music rhythm meter)
• Kia Soul on Imeem (social media content sharing app)
• Volkswagen Polo Challenge (game)
• Jaguar XF (pictures, info)
• Mazda3 Concert Quest (concert info, only for Canada)
• BMW Z4 An Expression of Joy (game)
• Lexus sponsored Urban Daddy app (local calendar/events/reviews)
• Nissan Cube (2 apps: one a “hub” for Cube content, the other a scavenger hunt-style game)

Seriously, they are brand names making use of the iPhone craze and whether you admit it or not, they are making thing easier for the car manufacturers. When building a brand is in focus, this is obviously a mobile marketing way of summing them all up!

(Source) LA Times

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