Thanks to the efforts of Caruso Affiliated, 25 rare classic convertibles owned and/or used by celebrities from Hollywood history or have appeared in major motion pictures will be displayed on May31 at The Americana at Brand in downtown Glendale from 11 a.m. to 4 p.m. This is a one day event only.

“We’re excited to co-host the Concours d’Elegance event with the Petersen Automotive Museum at The Americana at Brand for the second year,” says Jennifer Gordon, senior vice president of public relations and special events for Caruso Affiliated. “Car enthusiasts, families and shoppers will be able to get a rare look at classic cars that have been owned by famous stars and others they may recognize from the big screen.”

Among the highlighted cars expected to gain much attention include:

• 1949 DELAHAYE Type 178 Drophead Coupe. formerly owned by the legendary Elton John and regarded as one of the most sophisticated European automobiles of the immediate post-war era.
• 1956 Jaguar XKSS, formerly owned by Steve McQueen
• 1965 Imperial Convertible formerly owned by Katherine Hepburn
• 1948 Chevrolet Fleetmaster Convertible, formerly owned by Jack Nicholson and used in the movie, “The Two Jakes”
• 1951 Mercury Kustom from David Lee Roth’s “California Girls” video
• “Speed Racer” Mach 5 prototype

Now that is quite a batch to watch out for and people can catch a glimpse of them at the Petersen Automotive Museum.

The Petersen Automotive Museum stands as the nation’s premier automotive museum serving thousands of visitors each year. More information about the Petersen Automotive Museum can be found at www.petersen.org

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Chrysler has donated to vehicles to aid in the rescue efforts of the victims of the earthquake that hit Italy. Chrysler, in cooperation with its supplier, VM Motori S.p.A., has donated a Jeep Liberty (Cherokee model outside of North America) and a Jeep Wrangler Unlimited to the Italian Civil Protection Department (Dipartimento della Protezione Civile).

The Jeep vehicles were being used for diesel emissions testing and engine development at VM Motori, a diesel engine manufacturing company located in Cento, Italy.

“Chrysler LLC donated a Jeep Cherokee and Jeep Wrangler to the Italian Civil Protection Department so it has the additional resources it needs for response interventions and initiatives to assist the people of the Abruzzo region after this devastating disaster,” said John T. Bozzella – Senior Vice President, External Affairs and Public Policy/President, The Chrysler Foundation.

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Tags: abruzzo region, cherokee model, diesel emissions, diesel engine, diesel engine manufacturing, dipartimento, emissions testing, external affairs, foundation source, jeep cherokee, jeep liberty, jeep vehicles, jeep wrangler, jeeps, manufacturing company, protezione civile, rescue efforts, senior vice president, vm motori

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Subaru of America announces that they will be sponsoring the Get Me Out More Tour which features outdoor recreation experts Randy and Sheri Propster as they visit more than 50 specialty outdoor retailers in their colorfully wrapped Subaru Tribeca. At each location, Randy and Sheri will share their extensive outdoor expertise and passion for wilderness exploration as they instruct fresh air enthusiasts in everything from trip planning and choosing the right gear and apparel, to essential outdoor safety skills.

“This tour was a natural fit for Subaru, since our line of Symmetrical All-Wheel Drive vehicles are so often used to ‘get out more’ and explore the great outdoors,” notes Tim Mahoney, senior vice president and chief marketing officer, Subaru of America, Inc. “That Randy and Sheri are big proponents of safety in the outdoors will resonate with our customers since the Subaru brand is well-known for its safety standards.”

With All-Wheel Drive standard for Subaru vehicles, the vehicles provide a perfect means for getting away from crowded urban areas. Subaru also offers an array of accessories and sports gear that enhances the outdoor experience. Outdoor sports enthusiasts will find Subaru roof carriers for bicycles, kayaks, skis and snowboards at Subaru dealers across the United States, and Subaru-branded camping gear such as tents, lanterns, backpacking hydration systems, and more – can be found at www.subarugear.com.

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Tags: all wheel drive vehicles, camping gear, chief marketing, hydration systems, natural fit, outdoor experience, outdoor retailers, outdoor safety, outdoor sports enthusiasts, safety skills, senior vice president, subaru dealers, subaru of america, subaru of america inc, subaru tribeca, subaru vehicles, tim mahoney, wheel drive vehicles, wilderness exploration

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Advertising may be a tactic that most auto companies are trying to cut down on but make no mistake about it, there are some who have kept up with the advertising prowess to ensure that they get noticed. comScore, Inc. today released the results of a study of online automotive advertising, based on data from the comScore Ad Metrix service, including the debut release of data from comScore’s new product-level dictionary.

The study revealed that Ford Motor Company was the top auto advertiser in January with 481 million display ad impressions, followed by Toyota with 384 million and General Motors with 316 million. The top ten auto manufacturers accounted for 58 percent of the 1.9 billion ad impressions in the segment, with the “Big Three” U.S. automakers (Ford, GM and Chrysler) accounting for 26 percent.

Automotive advertisers delivered nearly 2 billion ad impressions and reached 120 million people, or 65 percent of the total Internet audience, in January 2009. This represents a decline of 43 percent in online ad impressions for the auto industry versus January 2008.

“The collective online advertising strategy of automakers shows a low level of online advertising for their green models and higher levels for their heavier gas consumption vehicles,” said Jeff Hackett, comScore senior vice president. “While SUVs may still drive a larger share of sales for the automakers, comScore research has shown that online is an effective brand-building medium and now might be a good time to begin shifting allocation of dollars and mindshare towards the models of the future.”

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Tags: advertising strategy, auto advertising, auto companies, auto industry, auto manufacturers, automakers, automotive advertising, debut release, ford motor, ford motor company, future source, gas consumption, General Motors, impressions, internet audience, jeff hackett, mindshare, prowess, senior vice president, top auto

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