Who would ever thought that a simple selection of car color could be much trouble? Well as far as car manufacturers are concerned, these are small things that play an integral role in the car manufacturing process. For one, they need the numbers to know which cars (and colors) they have to supply. It is not as simple as overstocking them since with hard times now, business optimization also means wise manufacturing processes.
DuPont take the initiative in tracking the consumer buying behavior to which they attribute everything to social factors. Money, mood, and marketing vary and play an important role on the color preference of potential car buyers. This includes soliciting data from varying regions, determining which color/s are indeed suitable.
Here are some color meanings that should give you an idea of what really drives customers to pick the car color of their choice:
- Red or light violet – passion
- Deep red – security
- Blue – communication
- Blue-green – wholeness
- Indigo – understanding
- Yellow-green – empowered/assertive
- Orange – self-esteem/confidence
(Source) Press
Tags: business optimization, car buyers, car color, car manufacturers, car manufacturing process, Cars, color meanings, color preference, color preferences, consumer buying behavior, dupont, indigo, initiative, integral role, passion, self esteem confidence, social factors, wholeness