If you have been watching The Jay Leno Show, the guest appearances are sure to be one of the most anticipated segments you would want. Guests are normally celebrities or famous personalities. But a car? Apparently there is a new twist on the next show via NBC. This time it is not a human celebrity but a car celebrity. And that car celebrity is the electric Ford Focus.

The appearance of the electric Ford Focus is actually part of the “Green Car Challenge”. Jay Leno will make use of the electric Ford Focus as the official vehicle that will be driven by the rich and famous and find out who can lap a track at the quickest time. With the Ford Focus scheduled to be unveiled by 2011, this may be a good teaser and publicity gimmick to build on the fortunes of Ford Motors.

The prototype vehicle that will be used on The Jay Leno Show was developed by Ford in partnership with Magna. Tune in to NBC and watch the Jay Leno Show at 10 p.m./ 9p.m. central and see which personality can drive the electric Ford Focus the fastest!

(Source) Automobile Mag

Tags: car challenge, celebrities, famous personalities, ford focus, ford motors, fortunes, gimmick, green car, guest appearances, Jay Leno, jay leno show, m central, magna, NBC, new twist, prototype vehicle, publicity, segments

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Tagged as one of the most promising source of renewable oil these days, OriginOil Inc. was profiled by several high-profile media outlets this week following its announcement of a new, single-step algae oil extraction process.

During the segments, Eckelberry explained OriginOil’s inherently eco-friendly production process by elaborating that nothing goes unused in an algae production system – that is, the process not only purifies dirty water, digests carbon dioxide and produces a biofuel, but even the remaining biomass can be used as a fertilizer.

He also commented on OriginOil’s ability to solve a critical issue for scalable algae-to-oil production: “We’ve pioneered a single-step extraction technology that will get the oil out of the algae in one simple, elegant step. We are taking this solution to market while continuing to enhance our end-to-end system for the growing algae industry,” said Eckelberry.

You can watch the video on Algae Oil here.

(Source) Press

Tags: algae, Biofuel, biomass, carbon dioxide, critical issue, dirty water, extraction technology, fertilizer, high profile, media outlets, oil development, oil production, profile media, promising source, segments, single step

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