Call it a marketing gimmick, but the best way to guide motorists on how it is to save fuel is through an actual vehicle the proves to be fuel-efficient. This promotion comes right in time for the summer when people are expected to do a lot of traveling.
And the person tasked to head the cause is Penske Racing driver Sam Hornish Jr., who will be driving a special no. 77 Mobil 1 Advanced Fuel Economy Dodge in the NASCAR Sprint Cup Series LifeLock.com 400 at Chicagoland Speedway on July 11.
The event will also highlight a retail promotion in which consumers can receive a $10 rebate when they buy five one-quart bottles or one five-quart jug of Mobil 1 Advanced Fuel Economy. The promotion runs from May 18 to August 31, 2009.
(Source) Press
Tags: chicagoland, consumers, Dodge, fuel economy, gimmick, jug, lifelock, marketing, mobil 1, motorists, nascar, quart bottles, retail promotion, right in time, sam hornish jr, speedway, sprint cup