Recession or not, the Internet is still one of the key tools that help drive in sales. And while the RV market continues to suffer alongside most businesses today, it remains that even they claim that the Internet is a prime source of referrals and potential sales despite the times.

Utilizing the expertise of their web-host service provider and renown Canadian RV Dealer Resource “RVHotlineCanada.com”, Campkin’s has been able to promote their services in the RV industry, send monthly email newsletters to their current RV client list, ground themselves as a long standing RV dealer in Ontario, track and analyze their on-going web marketing campaigns and expose potential RV clients to their huge list of new and pre-owned RV inventory.

The catchment area that the Internet provides is immeasurable. With the whole world and most consumers using the web as a primes source of information, it is likewise the fastest way to land local dealers from anywhere in the world.

So with that in mind, it is not surprising why the Internet is a critical driving factor for any business. And the RV dealers can attest to that claim.

(Source) Press

Tags: catchment area, dealer resource, email newsletters, help drive, host service provider, huge list, internet referrals, key tools, marketing campaigns, ontario track, prime source, primes, recession, renown, rv dealer, rv dealers, rv industry, rv inventory, rv market, web host service

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Unlike some companies who are waiting for some action from U.S. President Barack Obama, Turning Wheel RV Center announced that “After a comprehensive review, we have taken what we believe are bold steps to restructure the Company’s balance sheet and reformulate its business strategy,” stated Marco Martinez, Turning Wheel RV’s President.

One such bold step is that on April 9th, 2009, the Company voluntarily entered into an agreement with its Floor Plan financing lender, which allows for the Company to completely reduce its inventory and avoid the cash drain related to operating its business using Floor Plan financing. Floor Plan financing is a loan under which RV dealerships typically borrow money from lenders to purchase inventory from manufacturers for sale to RV buyers.

Floor Plan financing can create significant cash shortages for RV dealers due to the requirement to pay down the loan on certain aged units in their inventories despite dwindling sales. As a result of the agreement with its lender, Turning Wheel RV is now positioned to rebuild its inventory without the use of Floor Plan financing. “We believe the agreement with our lender significantly strengthens our balance sheet,” Martinez added.

Like most other RV dealerships in the U.S., Turning Wheel’s business operations have been significantly affected by the severe economic climate. However, unlike some RV dealerships that have simply given up or others that are bleeding financially while waiting around for the benefits of President Obama’s stimulus package and the economy to rebound, Turning Wheel RV decided it had to take bold action to secure its position in the current challenging environment.

Earlier this year, the Company engaged the New York-based investment banking firm The Reid Group LLC as advisors to assist the Company with a restructuring and to reformulate its business strategy.

(Source) Press

Tags: Barack Obama, bold step, bold steps, business operations, business strategy, cash shortages, economic climate, inventories, rv buyers, rv center, rv dealers, rv dealerships, stimulus package

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