“Nothing’s more frustrating than sitting in your car, stuck in traffic, watching the clock knowing that you’re going to be late and there’s nothing you can do about it,” said Bryan Mistele, president and CEO, INRIX. “INRIX TRAFFIC! is the only traffic app available for mobile phones that empowers drivers to improve their daily commutes knowing they can rely on us to provide them with the insight they need for the roads they care about most.”

If that’s not one of the better product ideas I’ve heard lately, I’m not sure what’d qualify.  We all love GPS with its ability to tell us where we need to get to, but it’s not always the greatest at telling us what roads are so spectacularly blocked with traffic or road construction that they’re basically impassable.  And radio news updates are only sporadic at best.  So what better than a mobile phone operation to tell us, up to the second, where best not to travel if we want to get anywhere in a hurry?

Life is, sadly, all about speed these days, so anything that gives me an edge in speed is welcome in my car any day.

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