May

Hyundai Opens New Facility in Vernon

Posted by Brian Published in Business, Hyundai

If there is one car company that is not showing any effects of recession, Hyundai Motors has to be it. While other companies are closing down, Hyundai is opening new ones. The Korean car company is making the most of a bad situation with some innovative thinking. And they’re moving up the automotive ranks because of it.

Hyundai is viewed by many as a rising star, backed by ever-improving products with solid five-year warranties. They recently leapfrogged into fifth place – behind Toyota, GM, Ford and Volkswagen – on the market. Locally, Vernon Hyundai is lapping up this wave of success through its recently opened Hyundai dealership.

The $6 million, 17,000 square-foot dealership has more options than a luxury sedan – a cutting-edge service department, wash bay exclusive for customer vehicles, drive through reception, customer lounge with Internet access and leather seating.

Hyundai just finished rolling out seven new models over seven consecutive years, and they are set to repeat the cycle, including several new hybrid options. The mid-range Hyundai Genesis just won North American Car of the Year at the Detroit Auto Show, as well as Canadian Car of the Year.

(Source) Vernon Morning

Tags: american car, bad situation, canadian car, car company, car of the year, customer lounge, customer vehicles, detroit auto, edge service, gm ford, hybrid options, hyundai dealership, hyundai motors, innovative thinking, korean car, leather seating, mid range, recession, rising star, seven consecutive years

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Apr

Racer David Ragan in a Different Kind of Race

Posted by Brian Published in Business, Cars, Supercar

David Ragan is a rising star over at NASCAR and it looks like he will be doing some racing on another level with UPS. The NASCAR rising star won’t be racing the “big brown truck” this year, but he will be learning what it takes to be a UPS driver in a humorous new television advertising campaign UPS launches this weekend as part of its revamped racing program.

The four-spot series, which was produced by The Martin Agency, will feature Ragan competing with UPS drivers in various extreme physical challenges to determine who will earn the title of “Maximum Driver.” The first spot will be broadcast on FOX on Sunday, April 5, during the Samsung 500 at Texas Motor Speedway.

Ragan made his UPS Racing debut at the Daytona 500 in February, at which time a new television ad introducing him to the UPS team began running that featured Ragan driving his Number 6 Ford Fusion through the UPS corporate headquarters. The “Maximum Driver” series will go beyond the introduction, with Ragan facing several unique and potentially harrowing challenges as he goes toe-to-toe with some of UPS’s elite delivery professionals.

The “Maximum Driver” campaign follows UPS’s immensely popular “Race the Truck” commercials featuring NASCAR legend Dale Jarrett, who represented UPS Racing for nearly eight years.

UPS: Welcome to the team @ Yahoo! Video

(Source) BusinessWire