Audi and Xbox 360 Forge Ties for Forza Motorsport 3 Debut
Tuesday, June 2nd, 2009You can call it a promotional scheme but regardless, the joint venture that Audi and Xbox 360 have entered is certainly for their respective cues. The announcement came today as part of the Xbox 360 keynote presentation at the 2009 E3 Expo, the world’s largest trade show dedicated exclusively to the interactive entertainment industry.
“Forza Motorsport” has been at the pinnacle of racing video games since its arrival on the scene in 2005. When “Forza Motorsport 3″ hits the market in late October, it will set a new standard for the modern racing game. Featuring the Audi R8 5.2 FSI quattro prominently on the cover as its “hero” car, the creators of “Forza Motorsport 3″ have worked closely with Audi engineers to model the R8 V10 to an intricate degree.
“What we love about the R8 is the car stands for much of what makes Forza Motorsport 3 the ultimate racing game – powerful but refined, sophisticated yet inviting, the perfect blend of design and performance,” said Dan Greenawalt, Game Director, Turn 10. “It’s that blend of design and performance that makes Audi the ideal partner for my team. It mirrors the way we approach the development of Forza.”
Xbox and Audi will work together on several additional upcoming cross-promotional opportunities and events, including the Audi Centennial Celebration in August and the “Forza Motorsport 3″ launch in late October.
(Source) Press
Tags: audi r8, e3 expo, forza motorsport, forza xbox, game director, greenawalt, joint venture, perfect blend, pinnacle, promotional opportunities, racing game, ultimate racing, xbox 360