Tata Motors kicks off one leg of its new found business, launching the Jaguar and the Land Rover in India. The re-branding prowess of Tata Motors starts by unveiling the two luxury car brands in Indian waters, launching three models of each brand.

Jaguar will be unveiling the XF, XFR and the XKR sedans while Land Rover will start its business with Discovery 3, Range Rover Sport and Range Rover sport utility vehicles. Being fully imported models, all the six cars carry a heavy price tag starting Rs 63 lakh and going up to Rs 92 lakh.

“The launch of Jaguar and Land Rover is something that is quite memorable in the context of our history and heritage of Tata Motors. This is a company that belongs to us and we are proud of it.”

While the economy is still in turmoil for most parts of the world, no sales forecasts were unveiled by Tata Motors just yet. Right now, all they can do is stay optimistic, similar to what most business are banking on today.

(Source) Business Standard

Tags: car brands, debut, discovery 3, history and heritage, indian waters, jaguar, Land Rover, launch, luxury car, price tag, prowess, Range Rover, range rover sport, sedans, source business, sport utility vehicles, tata motors, turmoil

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Here is another friendly reminder for people who have travel plans this Summer. EcoDriving has always been a reliable recourse especially during these critical times and apparently the aim of most motorists today is to make sure that they practice sensible driving as well as watching out for their carbon footprints.

EcoDriving helps a lot when fuel savings are concerned. And for the summer, here are some tips to remind people about eco-friendly driving once they hit the roads with their cars or RVs:

• Turn the engine off when waiting at a curb to save more than half a gallon of fuel for every hour that would have been spent idling.
• Tire pressure changes an average of one PSI for every 10 degrees Fahrenheit change in temperature, so maintaining proper tire pressure can improve gas mileage by about 3 percent. This can earn drivers a free tank of gas every year.
• Avoid rapid starts and stops. This is not only safe, but it can save more than $1 per gallon, according to the U.S. EPA. While improving fuel economy by up to 33 percent.

These may seem like common and simple tips but practicing them is different. Be aware of your driving prowess. Being and eco-friendly driver can save more for you than it can for society.

(Source) Press

Tags: aim, Cars, critical times, fahrenheit, free tank, friendly reminder, fuel economy, fuel savings, gas mileage, motorists, pressure changes, proper tire pressure, prowess, psi, recourse, u s epa

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Advertising may be a tactic that most auto companies are trying to cut down on but make no mistake about it, there are some who have kept up with the advertising prowess to ensure that they get noticed. comScore, Inc. today released the results of a study of online automotive advertising, based on data from the comScore Ad Metrix service, including the debut release of data from comScore’s new product-level dictionary.

The study revealed that Ford Motor Company was the top auto advertiser in January with 481 million display ad impressions, followed by Toyota with 384 million and General Motors with 316 million. The top ten auto manufacturers accounted for 58 percent of the 1.9 billion ad impressions in the segment, with the “Big Three” U.S. automakers (Ford, GM and Chrysler) accounting for 26 percent.

Automotive advertisers delivered nearly 2 billion ad impressions and reached 120 million people, or 65 percent of the total Internet audience, in January 2009. This represents a decline of 43 percent in online ad impressions for the auto industry versus January 2008.

“The collective online advertising strategy of automakers shows a low level of online advertising for their green models and higher levels for their heavier gas consumption vehicles,” said Jeff Hackett, comScore senior vice president. “While SUVs may still drive a larger share of sales for the automakers, comScore research has shown that online is an effective brand-building medium and now might be a good time to begin shifting allocation of dollars and mindshare towards the models of the future.”

(Source) Press

Tags: advertising strategy, auto advertising, auto companies, auto industry, auto manufacturers, automakers, automotive advertising, debut release, ford motor, ford motor company, future source, gas consumption, General Motors, impressions, internet audience, jeff hackett, mindshare, prowess, senior vice president, top auto

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