Tata Motors kicks off one leg of its new found business, launching the Jaguar and the Land Rover in India. The re-branding prowess of Tata Motors starts by unveiling the two luxury car brands in Indian waters, launching three models of each brand.

Jaguar will be unveiling the XF, XFR and the XKR sedans while Land Rover will start its business with Discovery 3, Range Rover Sport and Range Rover sport utility vehicles. Being fully imported models, all the six cars carry a heavy price tag starting Rs 63 lakh and going up to Rs 92 lakh.

“The launch of Jaguar and Land Rover is something that is quite memorable in the context of our history and heritage of Tata Motors. This is a company that belongs to us and we are proud of it.”

While the economy is still in turmoil for most parts of the world, no sales forecasts were unveiled by Tata Motors just yet. Right now, all they can do is stay optimistic, similar to what most business are banking on today.

(Source) Business Standard

Tags: car brands, debut, discovery 3, history and heritage, indian waters, jaguar, Land Rover, launch, luxury car, price tag, prowess, Range Rover, range rover sport, sedans, source business, sport utility vehicles, tata motors, turmoil

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In case you don’t know what the BS IV certification is, it stands for Bharath Stage IV, referring to the emission norms set by Automobile Research Association. And with that said, the Mitsubishi Outlander has now safely used this certification to classify its popular SUV in India as eco-friendly which is sure to entice a lot of attention as far as the turn towards eco-friendly vehicles in the world today.

This Mitsubishi vehicle received the ‘AAEN0339’ certificate on 30th May 09. As discussed in the first half of the article, to protect the environment even the Government has to step up and introduce stricter rules and regulations that will keep a check on pollution. The Government of India brings in their BS IV emission norms that involves stringent rules to curb the pollution caused due to the automobile emissions.

Launched in India in October 2008, the Outlander currently carries a price tag of Rs. 20.75 lakhs ex showroom and also greets its customers in Petrol variants.

(Source) Auto Tantra

Tags: automobile emissions, automobile research, bs, emission norms, government of india, Mitsubishi, mitsubishi outlander, mitsubishi vehicle, pollution, price tag, stringent rules, world today

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When it comes to buying a car, no other company gives you the freedom to choose other than Honda Motors. And while they have proven to be a preferred and reliable brand, the deal can only get sweeter as Honda embarks on a program aimed to ensure that customers only get the best option for their vehicular needs.

To provide consumers the necessary information to make the smartest decision when purchasing a vehicle, Honda is teaming up with Edmunds.com, the No. 1 auto-shopping site on the Web, to deliver “True Cost to Own a Honda” data to consumers. The multiplatform campaign strategy developed by RPA, Honda’s longstanding agency of record, encourages consumers to compare Honda models to the most cross-shopped competition while calculating the long-term costs of vehicle ownership versus the price tag of a vehicle. The campaign features TV, online and radio.

“The voice of this campaign is honest and approachable. The goal is to get the attention of auto shoppers while differentiating the communication from competitors promoting a strong discount message,” said Gregory J. Smith, SVP, account director at RPA. “The TV ads include a clear call-to-action for consumers to check out the ‘True Cost to Own a Honda’ comparisons at Edmunds.com and are then tagged with compelling incentives.”

(Source) Press

Tags: auto shoppers, auto shopping, campaign strategy, consumers, freedom, Honda, honda models, honda motors, price tag

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The move is something you would expect if you are in business. For Toyota, being outwitted and finding ways to compete against the new low-cost cars can be done by unveiling their own hybrid car at affordable prices. And if Toyota should be successful, expect a price war to ensue so that customers can come their way.

Toyota’s new petrol- and electric-powered hybrid will have a price tag below two million yen (31,800 Singapore dollars) – about 20-30 percent cheaper than its Prius, the world’s first mass-produced hybrid, the Nikkei economic daily said.

Toyota will initially launch the vehicle in Japan as early as 2011 with a smaller engine than the 1.5-litre Prius, it said without naming its sources. Toyota refused to comment on the report.

The company will reportedly also lower the price of the current Prius to the same levels as Honda’s Insight, which costs as little as 1.89 million yen.

(Source) Asia One Motoring

Tags: Cars, Honda, hybrid car, Japan, litre, nikkei, price tag, Prius, Toyota

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Tata Motors is best known for the Tata Nano but today, it has launched a new line with the Safari GX. Adding to the high end comfort and safety features, the GX variant happens to be positioned below the Vx which is the top end variant.

At present, the Safari DICOR presents three variants: Lx, Ex and Vx, with the latest announcement, Tata Motors adds on the GX variant to its list. The Safari Gx flaunts its dual tone exteriors in select shades and the interiors welcome with its leather cum fabric upholstery.

Safari has been known popularly for its Reverse Guide System that uses a camera in the rear bumper and the Internal Rearview Mirror as the Screen. Even the GX variant adds on this feature along with smart safety features such as ABS with EBD. The other new feature that the GX version carries is the indicators on the Outer Rear View Mirrors.

Tata Motors launches their Safari Gx with a price tag of Rs. 9.95 lakhs (ex showroom Delhi) for the 4×2 version, whereas the 4×4 version costs 10.87 lakhs (ex showroom Delhi).

(Source) AutoRama

Tags: dual tone, fabric upholstery, Nano, new feature, price tag, rear bumper, rear view, rearview mirror, safari, safety features, tata motors

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Ferrari is reportedly set to unveil two new exciting models at the Geneva Motor Show, a super-handling 599 GTB FIorano called the HGTE and a Ferrari FXX-like 599 in F2008 colors referred to as the Ferrari 599XX.

Not included with the cars are the Handling GT Evoluzione (HGTE) package. This includes newly designed 20-inch wheels wrapped in more aggressive rubber, stiffer springs, thicker antiroll bars, a retuned exhaust system and a new front grille. The optional handling package is expected to require an additional $25,000 onto the 599’s price tag.

The 599XX is Ferrari’s rolling tester for the latest technological developments from the company’s road-going and Formula One work. Although specifics haven’t been revealed, Ferrari claims many of the systems implemented for the 599XX are being used for the first time and have been exclusively developed for the model.

(Source) Jalopnik

Tags: Cars, exhaust system, Ferrari, ferrari fxx, Formula One, geneva motor, models, price tag

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