Kia Motors Launches “Go Hamster Go” Facebook App

Tuesday, August 4th, 2009

Kia Motors America embraces the Facebook marketing pitch with the launch of the “Go Hamster Go” Facebook app that makes use of face-recognition technology as well to through the use of webcams for people who have one.

The highlight of the game is the 2010 Kia Soul urban passenger vehicle. The player controls the competition with his or her face using a virtual magnet that “connects” to his or her forehead. The object of the game is to grab a hamster with the magnet as it comes off of a conveyer belt and place it into a Soul as an onscreen clock ticks down.

Each hamster wears a colored t-shirt mirroring a Soul paint color (Java, Alien Green, Molten, etc.), and when the player successfully drops a hamster into a Soul, the car turns into that color and drives away, while the next empty Soul arrives. The exit window lists the final score as well as the many exciting personalization options the user managed to add to the Soul.

This new marketing strategy and ad campaign promises to be something that should build on the 2010 Kia Soul vehicle. With Facebook making strides and posing as a new form of promotional campaign, expect the Soul to benefit a lot from this new game like most products marketed via this popular social networking site.

(Source) Press

Tags: ad campaign, clock ticks, conveyer belt, exit window, face recognition technology, facebook, final score, forehead, hamster, KIA, kia motors america, launch, making strides, marketing strategy, new game, new marketing, paint color, personalization options, social networking site

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Car Repainting: Scrape or Wash-Over?

Thursday, January 8th, 2009

During these rought times, people with existing cars are looking to improve their cars rather than buy new ones. Among the concerns would be the quality of the car paint vehicles have at the moment. When it comes to car paint jobs, car owners would normally be given a choice:

1. Scrape-to-Metal
2. Wash-over

Of the two, the second one is the cheapest way to put life back into faded car colors. However some cars, particularly the older models, may need to go for the scrape-to-metal option since rust and defects from paint jobs applied via new coating can lead to undesirable results.

Bubbles and poor color shine can be expected if you choose to paint over an existing color that is sorely dilapidating. While you are indeed saving on cost for restoring the old paint job, consider the time element as far as enjoying a good the paint job for your vehicle.

Do away with the notion that cheaper paint jobs are economical. See how long that new paint job will last. Wash-overs are cheaper but scrape-to-metal paint jobs lasts longer for a better looking car.

Tags: car color, car owners, car paint jobs, car repainting, color shine, new paint, paint color, paint job, scrape

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