Vehicle color seems to be playing an important role for consumer buying preference and it looks like Ford will be giving in to the trend. While they have offered the usual array of colors for other Ford vehicle models such as the 2010 Mustang and the Ford F-150. These cars for example came out with unusual colors like Grabber Blue (2010 Mustang) and Molten Orange (Ford F-150). And the response was positive enough to push Ford towards offering their 2010 Ford Fiesta in two color variants, Bright Magenta and Lime Squeeze which will come out next Summer.
As to why these two colors were chosen, sales agents have proven their impact to the public. They have been going around in Fiestas with these two colors and the attention is quite astounding. Likewise, placing into consideration that vehicle color has become among the top 10 reason for purchasing a car, these two new color variants may yet spell the difference between sales and flops for their 2010 Ford Fiesta vehicles once they start coming out.
(Source) Press
Tags: array, Cars, color variants, fiestas, Ford, ford f 150, ford fiesta, ford vehicle, lime squeeze, Mustang, orange, preference, purchasing a car, two colors, vehicle models