It has been a gloomy atmosphere anywhere in the auto industry and while many are practically giving up, here is something that should wake up the sleeping retailers to put to good use the various car incentive schemes and make it work in their favor.
We are all aware of the celebrated “Cash for Clunkers” and sales tax deductions and while most car dealers barely know what it is all about, they can really be made towards the favor of car dealers if they study it closely.
“Salespeople who quickly identify prospects with clunkers and get them into the store position themselves to win more than their fair share of the deals.”
And for that, Cars.com offers a free webinar to explain these options. Much of the topic that will be covered include:
- Implement the CARS program at their store.
- Reach prospects with “clunkers” and bring them into the dealership.
- Build an effective online marketing strategy to reach in-market shoppers.
- Leverage government incentives within their processes to close new-car deals.
With nothing much to lose, this is something that car dealers should really check out. Perhaps a better explanation on what the new alternatives are today can help shed some light towards their business performance.
(Source) Press
Tags: auto industry, business performance, car dealers, car deals, car sales, effective online marketing, fair share, free webinar, gloomy atmosphere, government incentives, incentive schemes, leverage, new car, online marketing strategy, performance source, prospects, sales tax, sales tax deductions, salespeople, shoppers