Kia Motors America embraces the Facebook marketing pitch with the launch of the “Go Hamster Go” Facebook app that makes use of face-recognition technology as well to through the use of webcams for people who have one.
The highlight of the game is the 2010 Kia Soul urban passenger vehicle. The player controls the competition with his or her face using a virtual magnet that “connects” to his or her forehead. The object of the game is to grab a hamster with the magnet as it comes off of a conveyer belt and place it into a Soul as an onscreen clock ticks down.
Each hamster wears a colored t-shirt mirroring a Soul paint color (Java, Alien Green, Molten, etc.), and when the player successfully drops a hamster into a Soul, the car turns into that color and drives away, while the next empty Soul arrives. The exit window lists the final score as well as the many exciting personalization options the user managed to add to the Soul.
This new marketing strategy and ad campaign promises to be something that should build on the 2010 Kia Soul vehicle. With Facebook making strides and posing as a new form of promotional campaign, expect the Soul to benefit a lot from this new game like most products marketed via this popular social networking site.
(Source) Press
Tags: ad campaign, clock ticks, conveyer belt, exit window, face recognition technology, facebook, final score, forehead, hamster, KIA, kia motors america, launch, making strides, marketing strategy, new game, new marketing, paint color, personalization options, social networking site