Now here’s an idea: New car auctions. That’s right, a new partnership between GM and eBay will introduce new car auctions as GM inches its way out of bankruptcy.
Below is an exerpt from the press release:
“We’re also working on new ways to make car buying more convenient for our customers, including an innovative new partnership with eBay in California to revolutionize how people buy vehicles online,” Henderson said. “Customers will be able to bid on actual vehicles just like they do in an eBay auction, including the option of choosing a predetermined ‘buy it now’ price. We’ll be testing this and other ideas with our dealers over the next few weeks, and hope to expand and build upon them in the coming months. In all cases, our goal is to make the shopping and buying process as easy as possible for GM customers – on their time and their terms. Stay tuned.”
The real question here, however, is which model(s) will be able to bid on? Will GM offer its entire lineup for online auction? Either way, this is a pretty awesome idea and is sure to spark some interest in GM, which is exactly what they need.
Read (Jalopnik)
Tags: auction, eBay, GM, new car auctions