Toyota South Florida Goes Facebooking and Twittering
Friday, June 5th, 2009
Facebook has become a great way to promote businesses and apparently Toyota of South Florida wants to check out what they can get if they try out the popular social networking site in relation to their business operations. Now, Toyota is offering its customers twenty-four hour accessibility through the use of social networks, Facebook and Twitter.
Toyota of South Florida is using social networks for more than just answering customers’ questions; they plan to use it as a way to build and foster ongoing relationships with its customers. Customers will be invited to join the member group through a Social Network Kiosk, found in the dealership show room. This move is a great way to build healthy interaction which can be later on used as a form of leverage in improvement and customer feedback and support.
“Social networks like Facebook and Twitter give us an opportunity to stay in contact with our customers beyond their automobile purchase. We want to see them enjoying their Toyotas on a day-to-day basis. Toyota of South Florida is always seeking new and improved ways to be accessible in ways that are convenient to our customers,” says Marc A. Kahn, President of Toyota of South Florida. “Social media is a natural choice for the new, tech-savvy generation of Toyota and Scion buyers.”
(Source) Press
Tags: accessibility, automobile purchase, business operations, customer feedback, facebook, interaction, leverage, member group, natural choice, network kiosk, relationships, Scion, social networking site, Toyota, toyotas, twitter, using social networks