A joint venture by Toyota and Gas Station TV brings you the TV program, “Prius Neighborhood”. This program helps keep you up to date on the actual fuel prices as well as some insights on the new 2010 third-generation Toyota Prius.

“Our Prius customers are very involved in their communities,” said Kim McCullough, corporate manager of marketing communications for Toyota. “For the launch of the third-generation Prius, we wanted to give them an innovative tool to help promote the philanthropic and community events they’re passionate about.”

The Prius Neighborhood 30-second TV segments and consumer-generated local event segments will be watched by more than one million unique drivers a day. Complementing the Prius Neighborhood content segment, Toyota will run 15-second Prius spots and other Prius content.

Hence for aspiring Toyota Prius owners, here is a chance for you to know more about the much heralded vehicle. This and of course being updated on the latest in the motoring scene promises to be a reasonable TV program to watch!

(Source) Press

Tags: fuel prices, gas station, generation toyota, insights, joint venture, marketing communications, neighborhood, segment, third generation, toyota prius, tv program

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The Spanish racing team looks like it is planning to penetrate the Ferrari market with this new supercar called the GTA Spano. Packing a 780-horsepower V10, the lightweight supercar is made of carbon-fiber, Kevlar and titanium to help it get up to highway speeds from a standstill (0-60) in a blindingly fast 2.9 seconds.

It’s available with a choice of transmission options, and can even run on ethanol for an added boost. GTA says it will only build 99 examples of its first roadgoing sportscar, which will carry a pricetag in the neighborhood of $670,000.

(Source) Luxist

Tags: carbon fiber, Ethanol, Ferrari, ferrari market, gta, highway speeds, horsepower, kevlar, neighborhood, pricetag, sportscar, Supercar, titanium, transmission options

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