NAVTEQ Mapcare Program Introduced by Volvo
Monday, June 15th, 2009Volvo makes another first as it has announced that they will be the first company to introduce the NAVTEQ Mapcare program that is expected to help in the navigational problems for motorists on the go. The program is a self-updating program that will now be equipped in premium segment vehicles of Volvo.
Therefore, from the model year 2010 release in June this year, customers buying a Volvo C30, S40, V50, C70, V70, XC70, S80, XC60 or XC90 with navigation will be eligible to receive two complimentary map updates.
Each car will include a registration card for the customer to complete and return in order to automatically receive the updates at the address of their choice and NAVTEQ will handle the registration and shipment. The program will be available through all Volvo Car Corporation dealerships in Western and Eastern Europe, North America and Russia.
“We believe this program will increase satisfaction and loyalty as customers will always have the latest maps. In addition, valuable opportunities for communication and cross-selling will be created,” explains Jeff Mize, executive vice president, sales, NAVTEQ. “It is a particularly convenient service for drivers of fleet or lease cars as it provides a clear channel to acquire map updates.”
This can only be a great welcome to people who want to get more car features that will help them save on gas. This new program promises to be something that will once again make Volvo one of the premier cars oozing with features that can be a preference for car buyers to date.
(Source) Press
Tags: car buyers, car features, convenient service, cross selling, lease cars, mize, motorists, navigational problems, registration card, S80, v50, V70, vice president sales, volvo c30, volvo car corporation, XC60, xc70, xc90