Ford Sponsors Essence Music Festival
Friday, June 12th, 2009Ford will be sponsoring the 2009 Essence Music Festival, coming in as a first year sponsor for this event headed by Beyonce in New Orleans. Ford has been known to choose the events it will sponsor but as far as New Orleans is concerned, it is simply giving back to the community and to support their various women empowerment and multicultural initiatives during the nation’s largest annual gathering of African-American music and culture.
As a proud partner of the influential Festival, Ford has created unique programs for New Orleans, ranging from the sponsorship of the Women’s Day Seminar to vehicle ride and drive opportunities with various products in the Ford portfolio, including the All-New 2010 Ford Fusion Hybrid, the vehicle that allows you to drive 700 miles on a single tank of gas.
“Ford is pleased to partner with Essence on such an important initiative,” said Crystal Worthem, Multicultural Marketing Manager, Ford Motor Company. “The Essence Music Festival truly is an event that empowers women while simultaneously allowing them the chance to have fun for a weekend. We are excited to be a part of this year’s event.”
(Source) Press
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