Mobile content advertising is the new tactical strategy that most companies are banking on and now you can add the scheduled launch of the 2010 Mustang to that growing group. Ford announces the rollout of the 2010 Mustang campaign via Myxer, one of the largest and fastest growing site for ad-supported mobile entertainment that carries a large following.

Among the details of the deal included:

• Myxer’s new Mobile Media Storefront (www.myxer.com/mustang) which showcases Ford branded content and the best user-generated Mustang content in a custom-designed storefront, available on both the web and mobile web.
• Complete ad placement ownership within the delivery path of content to users’ phones
• Sponsorship of Myxer’s Cars wallpaper category www.myxer.com/Wallpapers/Cars/
• Home page takeovers & Pick of the Day www.myxer.com

“Ford is leveraging both our leading technology platform and our 22 million member community on the web and mobile web to extend their brand to mobile devices in a very engaging and personalized manner. Ford clearly recognizes the proven value of mobile content as a means of generating lasting brand awareness and loyalty, through delivery of its own branded mobile assets as well as content created by its passionate users.”

(Source) Press

Tags: mobile content, mobile devices, mobile media, Mustang, myxer, tactical strategy

Continue reading...

JMobile offers a great fleet management solution with the launch of their JMobile GPS Vehicle Tracking System. Normally, the matter of trying to optimize and make sure that vehicles carrying out deliveries and the like would be a problem such as a broken down vehicle somewhere. Many have tried the manual means of close monitoring but have not shown accurate returns.

This time around, GPS technology can help monitor and determine slack time which was originally untraceable. The new Mobil-i JMobile software is a Java based application which means it can run on all of the popular mobile devices regardless of phone network or brand of device. Users can bring up their vehicles current location & status which can quickly be displayed & plotted onto either satellite view or map view.

“Using the Mobil-i tracking system we were able to pinpoint the broken down truck and give its exact location to the recovery service. This meant they got out to him quickly and were able to get him moving again in time to catch the ferry. This one example saved us over €1000 for that day alone” ” – Paul Brady, Owner of Hawkesbury Services Santry, Dublin 9, Ireland.

So it is a matter of addressing issues which normally relied on a phone call or worst, failure to deliver on time issue. This time around, whether your driver is just taking his sweet time for no apparent reason, companies can determine the problems included in the whole mix.

(Source) Press

Tags: apparent reason, deliveries, device users, dublin, exact location, failure, fleet, gps vehicle tracking system, hawkesbury, launch, management solution, mobile devices, phone call, satellite view, slack time, time issue

Continue reading...

All mobile device owners are bound to agree that one thing that they hate is getting low on charges for their gadgets. But thanks to the advent of car chargers, you can always plug them in via the usual DC sockets available in cars.

When it comes to integrating mobile device technology and the automobile, the two formats don’t always connect. Duracell is helping to fill the gap with the Duracell USB Charger, a USB charging port that plugs right into the car’s DC socket, and three different connectors for the Duracell My Pocket Charger.

The Duracell USB Charger is one of the smallest and simplest USB charging devices on the market with innovative technology that provides 5-volt DC power to charge mobile devices. Computer gear from iPods to iPhones and more will fit just right with the thumb-sized solution for cars of all kinds. The Duracell USB Charger turns a DC outlet into a USB opening that glows with a blue light to show it’s ready to charge.

These power solutions are available online and at select mass and specialty retail stores nationwide.

(Source) Press

Tags: car chargers, computer gear, device technology, duracell, gadgets, innovative technology, iphones, ipods, mobile device, mobile devices, retail stores, sized solution, sockets, usb charger, volt dc power

Continue reading...

GPS Insight offers a new innovation in improving the navigation and tracking of vehicles with the added alerts option that can improve alertness via mobile devices of drivers.

These next-generation options go beyond the typical fleet management functionality and help customers precisely react to unexpected situations with their fleet, as well as notify drivers of the violation in real time via SMS text message or email to their phone.

A combination of speeding, idling, long stop, landmark visit, and odd-hours/weekend usage may now be used to custom tailor an exact alert for customers.

Highlights:

• Alert when drivers are at their home within work hours on weekdays
• Alert when excessive idling occurs except in known maintenance areas
• Send a driver an alert when they are speeding within known construction areas
• Alert for different speeds during different times of day such as daytime and nighttime
• Send a driver an alert when their vehicle moves from their home at night in case it is being stolen

The first GPS Insight customer to use these alerts reduced total idling from 42% to 27% within two months, saving 40,000 gallons of fuel and achieving tremendous ROI.

(Source) Press

Tags: landmark visit, mobile devices, next generation, text message, vehicle moves

Continue reading...