Call it a marketing gimmick, but the best way to guide motorists on how it is to save fuel is through an actual vehicle the proves to be fuel-efficient. This promotion comes right in time for the summer when people are expected to do a lot of traveling.

And the person tasked to head the cause is Penske Racing driver Sam Hornish Jr., who will be driving a special no. 77 Mobil 1 Advanced Fuel Economy Dodge in the NASCAR Sprint Cup Series LifeLock.com 400 at Chicagoland Speedway on July 11.

The event will also highlight a retail promotion in which consumers can receive a $10 rebate when they buy five one-quart bottles or one five-quart jug of Mobil 1 Advanced Fuel Economy. The promotion runs from May 18 to August 31, 2009.

(Source) Press

Tags: chicagoland, consumers, Dodge, fuel economy, gimmick, jug, lifelock, marketing, mobil 1, motorists, nascar, quart bottles, retail promotion, right in time, sam hornish jr, speedway, sprint cup

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Much has been said about the 2010 Porsche Panamera. Apparently, the people behind it are taking no choices as they have selected Mobil 1 as the factory and service-fill endorsed motor oil for all their models. Scheduled to be introduced in Fall 2009, the new, four-door Panamera represents Porsche’s first-ever luxury Gran Turismo.

The Panamera will be available as the Porsche Panamera Turbo, which features a 4.8-liter turbocharged Porsche engine with advanced direct fuel injection (DFI) technology, and delivers more than 500 horsepower.

In addition, all models of the Panamera will be among the first Porsche vehicles to be equipped with automatic engine start/stop functionality, which helps enhance fuel economy by allowing the engine to shut down and minimize idling during common daily driving conditions, such as, being stopped at an intersection or in traffic.

The 2010 Porsche Panamera Turbo will be available first in Europe starting in September, with roll out to other markets, such as the United States, to begin in October. Beyond the Panamera Turbo, the other models in the Panamera family include the Panamera 4S and Panamera S.

(Source) Press

Tags: 2010 porsche panamera, fuel economy, fuel injection, Gran Turismo, horsepower, mobil 1, motor oil, Porsche, porsche engine, porsche vehicles

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To help promote the world of motorsports, fans will be treated to behind-the-scenes access to many of today’s popular, international professional racing circuits and successful race teams thanks to ExxonMobil’s launch of the new, weekly 30-minute television series devoted to motorsports, “Mobil 1 The Grid.” The show will debut on SPEED at 1:00 a.m. ET on Friday, March 27.

Developed in partnership with Sunset & Vine, a leading global sports television distribution and production company, “Mobil 1 The Grid” will offer exclusive, in-depth features, personality profiles and the latest news from leading motorsports circuits around the globe, including American LeMans Series (ALMS), Mobil 1 Porsche SuperCup, Indy Racing League (IRL), NASCAR and Formula One (F1).

Future episodes of “Mobil 1 The Grid” will run on SPEED at these times: Saturday, March 28, 12:30 a.m.; Friday, April 3, 12:00 a.m. and 4:00 a.m.; Saturday, April 4, 1:00 a.m.; Friday, April 10, 4:00 a.m.; Sunday, April 12, 10:30 a.m.; and Friday, April 17, 1:00 a.m.

(Source) Press

Tags: american lemans series, american lemans series alms, exxonmobil, Formula One, indy racing league, launch, minute television, mobil 1, motorsports fans, nascar, personality profiles, porsche supercup, professional racing, racing circuits, series premieres, television series

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One thing that most car owners would overlook is the rich history that most companies and their products have. And for Mobil 1, a known car oil brand that has been around for some time now, the best way is to be informed of the different steps and of course the technology that this popular oil brand carries.

Titled “Speed Dreams,” the 24-minute program will premiere March 16 at 10 p.m. EDT/PDT on The Documentary Channel. In addition to visiting revered locations such as the Corvette Hall of Fame and delving into the history of synthetic motor oils, the program highlights several successful drivers as they discuss the factors that have helped propel them to the top of their circuits.

The documentary also features Bill Maxwell, Distinguished Engineering Advisor, ExxonMobil Research and Engineering, a prominent member of the team that invented Mobil 1 more than 35 years ago. Maxwell discusses the origins of synthetic motor oil and traces its roots back to the U.S. military’s need for lubricants that would not freeze in the extreme temperatures experienced by its naval aircraft during World War II. Maxwell also discusses his lifelong love affair with Corvettes, and how it inspired him to become an engineer and eventually play a key role in the development of Mobil 1. One of Maxwell’s own dreams even comes true on-camera as he is given the honor of turning the ignition on a just-completed Corvette at the factory in Bowling Green, Kentucky.

(Source) Press

Tags: car owners, Corvette, corvettes, distinguished engineering, exxonmobil, lubricants, mobil 1, synthetic motor oil, synthetic motor oils

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Chevrolet has selected ExxonMobil to be the factory fill and service fill motor oil for its new cars, the Chevy Cobalt SS Coupe and Chevy HHR-SS. Both vehicles are equipped with a turbocharged, direct-injected, dual overhead cam, ECOTEC 260-hp 2.0L I-4 engine with Variable Valve Timing. Capable of accelerating from 0 to 60 miles-per-hour in 5.7 seconds, the engine is the fastest in its class and gets an estimated MPG of 22 city and 30 highway.

Chevrolet selected Mobil 1 5W-30 based on its anti-wear characteristics, extreme temperature performance and outstanding protection of critical turbocharger parts. With its patented SuperSyn™ technology, Mobil 1 is uniquely designed to provide superb levels of performance, cleaning power and engine protection.

“The new turbocharger offers an efficient and economical method of pumping air through the engine that allows this motor to provide an outstanding 130 horsepower per liter, or 260 SAE certified horsepower,” said Chris Meagher, chief engineer for Ecotec engines.

(Source) Press

Tags: chevy cobalt, chevy cobalt ss, chevy hhr, economical method, exxonmobil, mobil 1, motor oil, overhead cam, turbocharger

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