Earlier this month we got our first official look at Nissan’s forthcoming all-electric vehicle entitled Leaf. Today, we are given a glimpse at the automaker’s latest promotional campaign to hype up the market for the car. Included above is an image from said promotional campaign that states the car is 100% powered by electricity, will feature a 100 mile range, will have 100% of its torque available from 0 rpm.

Will this campaign be enough to make Nissan’s Leaf a hit? Only time will tell.

via AutoblogGreen

Tags: all electric, campaign, leaf, marketing, promotion

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The Nissan Cube plays a key appearance and part at the 40th Annual Comic-Con Convention together with NBC’s Heroes, hosting a series of events as well like sweepstakes and providing giveaways to onlookers at the NBC Heroes booth.

The partnership allows most comic book and automotive fans to catch a glimpse of the Nissan Cube. This includes the asymmetrical design as well as standard features that include the Bluetooth Hands-free Phone System and the interior accent-lighting system that comes in 20 different shades.

Clips from Heroes featuring the Nissan cube will be broadcast on a massive plasma screen – demonstrating that boxes don’t always have to be square. Now that is something that Nissan may easily attach to the Nissan Cube or can be perhaps a marketing cliché in the coming months.

(Source) Press

Tags: accent lighting, appearance, asymmetrical design, boxes, comic book, giveaways, glimpse, hands free phone, heroes, lighting system, marketing, NBC, Nissan, nissan cube, onlookers, partnership, plasma screen, shades, sweepstakes

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Call it a marketing gimmick, but the best way to guide motorists on how it is to save fuel is through an actual vehicle the proves to be fuel-efficient. This promotion comes right in time for the summer when people are expected to do a lot of traveling.

And the person tasked to head the cause is Penske Racing driver Sam Hornish Jr., who will be driving a special no. 77 Mobil 1 Advanced Fuel Economy Dodge in the NASCAR Sprint Cup Series LifeLock.com 400 at Chicagoland Speedway on July 11.

The event will also highlight a retail promotion in which consumers can receive a $10 rebate when they buy five one-quart bottles or one five-quart jug of Mobil 1 Advanced Fuel Economy. The promotion runs from May 18 to August 31, 2009.

(Source) Press

Tags: chicagoland, consumers, Dodge, fuel economy, gimmick, jug, lifelock, marketing, mobil 1, motorists, nascar, quart bottles, retail promotion, right in time, sam hornish jr, speedway, sprint cup

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We have read about it but does everyone understand what the Cash for Clunkers program is really all about? Apparently that needs to be addressed and one good medium to do it is through direct mail. And to make sure that Californians get every detail about this new program that aims to rid consumers of their old cars to get savings off the purchase of new ones, Cubic Marketing has been tasked to deliver the message in a massive effort to educate motorists and dealerships on what this bill is really about.

Cubic Marketing will be responsible for generating and distributing direct mail pieces that will inform the general public and car dealers about the new bill which grants car buyers a voucher of up to $4,500 if they trade in their current clunker for a new, more fuel efficient vehicle.

While we can always find out for ourselves via the web or from the official website of the Cash for Clunkers, the fact remains that not all people would be that tech savvy in finding out more about it. Further, this helps boost the actual intent of the program in a move to help the growing interest in what they can get for their old vehicles.

(Source) Press

Tags: californians, car buyers, car dealers, clunker, consumers, direct mail, fuel efficient vehicle, marketing, massive effort, motorists, old cars, tech savvy, voucher

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Thanks to a tax incentive announced by the Japanese government on low-emission cars, Nissan received a large orders for its eco-friendly cars. Among the notable vehicles that may lead the uprising demand in Japan included the NV200 Nissan Vanette light commercial vehicle bringing the total to 15 on domestic cars that are eligible for tax breaks.

Japan had lowered taxes on green vehicles last month which is foreseen to put an additional 310,000 vehicles in sales in the financial year to March 2010. Nissan for its part took the initiative for the impending demand, improving their engines with a big marketing push.

Nissan’s Shiga acknowledged that the lack of a hybrid car was a concern it often heard from dealers, but stressed that its extensive offering of fuel-efficient gasoline-engine cars would help lower emissions on the whole at the automaker.

(Source) Asia One

Tags: domestic cars, eco friendly cars, emission cars, emissions, engine cars, gasoline engine, hybrid car, initiative, Japan, japanese government, marketing, Nissan, nissan cars, nissan vanette, shiga, Tax Breaks, tax incentive, uprising

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Ford announces another business partnership with the creation of Tu Voz, a unique resource and tool of empowerment targeting Hispani. Ford is teaming up with AOL Latino and Essence Magazine on two separate initiatives aimed at empowering and fostering growth within today’s multicultural woman. Both programs tap into areas proven to be of importance to multicultural women and include the opportunity for consumers to enter for a chance to meet with some of today’s leading empowerment coaches.

“Ford continues to be a company committed to the principles of empowerment and progress,” said Crystal Worthem, multicultural marketing, Ford Motor Company. “We are excited about launching both initiatives as they provide an opportunity for us to touch the lives of both African American and Hispanic women in a way that is not only exciting but beneficial considering the economic climate that we all live in today. With both programs we are hoping to play a role in igniting the drive for women to make real change for themselves and their surrounding communities while driving progress toward the lives they deserve.”

On June 10, following a review of the entries, Ford and Essence Magazine will select the three finalists who will meet up in New Orleans as part of Ford’s sponsorship of the 2009 Essence Music Festival. Official rules, submission guidelines and details on the program are available on www.essence.com/drivingprogress.

(Source) Press

Tags: business partnership, consumers, economic climate, essence magazine, Ford, ford motor, ford motor company, hispani, hispanic women, initiatives, marketing, new orleans, sponsorship, submission guidelines

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