Michelin Tires and Clean Air Tours Band for Environmental Awareness

Wednesday, April 22nd, 2009

Car tires are important when it comes to addressing fuel consumption and tire use. Some say that it all depends on the tires used while others claim it depends on the brand. Michelin has been a popular brand of tires that provides quality products and to maintain that hold, they have partnered with Clean Air Tours to educate drivers on the environmental impact of their products.

“Many consumers do not realize the impact tires can have on the environment,” said Parmeet Grover, brand director, Michelin North America. “Our goal in partnering with the Clean Air Green Tour is to reinforce our message that tires make a difference. At Michelin, we are committed to providing consumers with a wide range of environmentally-friendly passenger car and light-truck tires (marked with a Green X) that achieve the highest levels of energy-efficiency without sacrificing other performances such as safety or mileage.”

In addition to featuring passenger car and light-truck tires for consumers, the tour will cover over 30,000 miles in a solar-powered bus fitted with MICHELIN X One wide single tires.

This year marks the third “Clean Air Green Tour”, which launched on April 14 in New York City. The tour will make stops at 40 Lowe’s stores, 14 Wal-Mart Supercenters and eight major festivals covering over 30,000 miles. In addition, they will hold tree plantings in five cities and host a community clean-up day.

(Source) Press

Tags: car tires, grover, light truck tires, michelin, michelin north america, michelin tires, michelin x one, passenger car, tree plantings

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Cooper Tires and Kenda Rubber Cut Ties

Tuesday, February 17th, 2009

Effective May 1, Cooper Tire and Rubber company and Kenda Rubber Industrial will be ending their marketing and distribution arrangement for the United States and Canada. Kenda will resume responsibility for the sales and marketing, distribution and customer service for the Kenda brand.

Since November 2004, Cooper has been the exclusive marketer of Kenda radial passenger and light truck tires in the United States and Canada. That agreement granted Cooper exclusive rights to market, sell and distribute Kenda’s radial passenger and radial light truck tires.

“The decision to end our marketing and distribution relationship was a mutual decision between Cooper and Kenda,” said Phil Caris, Vice President of Sales and Marketing at Cooper. “And while the results of the joint venture were positive, it was agreed that a new approach would be beneficial in pursuing each company’s brand strategy. We have been very happy with our relationship with Kenda. As we begin to look into the future, we felt this strategy put both companies in a better position in this tough economic environment.”

(Source) Press

Tags: brand strategy, caris, cooper tire and rubber company, cooper tires, joint venture, kenda, light truck tires, marketer, sales and marketing, ties, vice president

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