Chrysler Unveils New Advertising Campaign
Thursday, May 7th, 2009
Out of a hole and going into a new one. This is the scenario that Chrysler seems to be projecting as it has announced a new advertising campaign that comes in the heels of their strategic global alliance with Italian automaker Fiat SpA. The new ads will begin appearing on primetime television on Monday, May 11.
Under the tagline introduced on May 3, “We’re building a new car company. Come see what we’re building for you,” the campaign talks directly to consumers by highlighting the features of Chrysler LLC’s product line in a fresh, new and memorable way. The messaging focuses on the quality, technology, safety and value built into every Dodge, Chrysler and Jeep vehicle.
“When we asked consumers what they wanted to know about Chrysler, they told us to tell them about our products, tell them why they should buy our vehicles and give them a reason why they should be confident in the future of this company. We believe this campaign delivers on all of those objectives,” said Steven Landry, Executive Vice President – North American Sales, Marketing, and Mopar Parts and Service, Chrysler LLC. “In addition, this campaign gives us the opportunity to reinforce that it’s business as usual and demonstrate a bright future ahead for Chrysler.”
(Source) Press
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