Intrawest and Land Rover Enter Partnership
Monday, March 23rd, 2009In a move which is seen to benefit both groups, Intrawest and Land Rover North America have agreed to form a new strategic partnership along with three of the premiere mountain resorts in Colorado-Copper Mountain, Winter Park Resort and Steamboat Ski & Resort Corporation.
Intrawest’s resort guests will have the opportunity to experience Land Rover’s breadth of capability through a series of special promotional activities that include driving the latest vehicle line-up off-road.
A key highlight of the partnership will focus on “Land Rover Experience Days” which will provide an opportunity for resort guests to learn safe driving tips and drive off-road with a Driving Instructor on a specially constructed course. Land Rover Experience Days are scheduled to take place at Winter Park Resort over two weekends: Saturday, March 28 – Sunday, March 29, 2009 and Saturday, April 4 – Sunday, April 5, 2009.
(Source) Press
Tags: breadth, copper mountain, driving instructor, intrawest, Land Rover, land rover experience, land rover north, mountain resorts, north america, promotional activities, steamboat ski resort, strategic partnership, winter park resort