The debut of the Lexus IS C With Retractable Hardtop convertible is said to be the new and playful personality of the Lexus, adding a totally new dimension to its IS line. And to make sure you don’t miss it, an integrated marketing campaign has been launched to emphasize the vehicle’s adventurous, playful personality and reach consumers looking for a thrill.

The launch campaign features three IS C broadcast spots and one IS full-line spot, as well as print, interactive, out-of-home and support at key Lexus-sponsored events. The TV spots titled, “Hop In”, “Running” and “Look Out”, feature the tag line, “Live a little, a lot.” Each highlights the thrill of driving the IS C, as the car hugs every curve on the road and the drivers experience the thrill of driving top-down in a Lexus.

The new 2010 IS C carries a retail price of $38,490 for the IS 250 C and $43,940 for the IS 350 C.

(Source) Press

Tags: broadcast spots, c source, campaign features, consumers, Curve, debut, hardtop convertible, integrated marketing campaign, launch, Lexus, new dimension, personality, retail price, sponsored events, tag line

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One of the most sought after vehicles today can be yours for free thanks to this special promotion launched by Red Baron Singles Pizza. The makers of Red Baron Singles Pizzas are proving that good things come in small packages with the launch of their “smart fortwo” mega event, which gives consumers nationwide the opportunity to win one smart fortwo coupe per week for 12 weeks.

The smart fortwo coupes are highly sought-after and have a year-long wait list, however winners will receive their cars without a wait. In addition to one smart car winner every week, consumers can enter to win $25 gas gift cards.

The Red Baron Singles smart fortwo coupe promotion will be supported with a national, integrated marketing campaign including a full-page, free-standing insert (FSI) with a 35 million total circulation that includes a discount coupon on Red Baron Singles products, promotional packaging on 8 million packages of Red Baron Singles pizzas, and in-store point-of-sale materials.

(Source) Press

Tags: car winner, coupes, discount coupon, free thanks, fsi, integrated marketing campaign, long wait, point of sale materials, promotional packaging, red baron, smart car, smart fortwo coupe

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When it comes to buying a car, the necessary background check is needed to be assured that you are getting the quality vehicle without any hidden defects. And to make Carfax known, Zimmerman Advertising has announced an integrated marketing campaign with the said data firm. The campaign breaks with a series of :30 TV spots that depict several comical versions of a used car negotiation, with the car buyer firmly insisting, “Show me the CARFAX!” each time to the dealership employee.

Cars are expensive, and there’s a lot on the line when it comes to purchasing one. CARFAX helps buyers and sellers of used cars negotiate with confidence. Given the state of the economic environment and the seismic shift to cost-consciousness and value, CARFAX becomes even more valuable as consumers consider spending their hard-earned cash on a used vehicle. CARFAX is an essential part of the car buying process.

Zimmerman competed against four other prestigious national agencies for the CARFAX account. Zimmerman hit on the “Show me the CARFAX” concept early in the process and proceeded to validate gut instinct with research and field-testing.

“This campaign highlights the benefits for the two essential groups: the buyer who needs to be educated to ask for the product, and the seller who should have it readily available,” Auerbach notes. “Buying a used car is as simple as saying, ‘Show Me The CARFAX.’”

(Source) Press

Tags: background check, buyers and sellers, car buyer, car buying, carfax, consumers, economic environment, employee cars, integrated marketing campaign, necessary background, quality vehicle, tv spots, zimmerman

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