Ford and AOL Latino and Essence Magazine Announce Tu Voz

Thursday, May 7th, 2009

Ford announces another business partnership with the creation of Tu Voz, a unique resource and tool of empowerment targeting Hispani. Ford is teaming up with AOL Latino and Essence Magazine on two separate initiatives aimed at empowering and fostering growth within today’s multicultural woman. Both programs tap into areas proven to be of importance to multicultural women and include the opportunity for consumers to enter for a chance to meet with some of today’s leading empowerment coaches.

“Ford continues to be a company committed to the principles of empowerment and progress,” said Crystal Worthem, multicultural marketing, Ford Motor Company. “We are excited about launching both initiatives as they provide an opportunity for us to touch the lives of both African American and Hispanic women in a way that is not only exciting but beneficial considering the economic climate that we all live in today. With both programs we are hoping to play a role in igniting the drive for women to make real change for themselves and their surrounding communities while driving progress toward the lives they deserve.”

On June 10, following a review of the entries, Ford and Essence Magazine will select the three finalists who will meet up in New Orleans as part of Ford’s sponsorship of the 2009 Essence Music Festival. Official rules, submission guidelines and details on the program are available on www.essence.com/drivingprogress.

(Source) Press

Tags: business partnership, consumers, economic climate, essence magazine, Ford, ford motor, ford motor company, hispani, hispanic women, initiatives, marketing, new orleans, sponsorship, submission guidelines

Are You Ready to Meet the Volkswagens?

Monday, May 4th, 2009

As part of their DAS brand campaign, Volkswagen of America announces a collection of 30-second TV spot ads entitled “Meet the Volkswagens”. The new spots again feature Max the Beetle but also introduce a brand new character named BUS.

Voiced by actor Thomas Haden Church, BUS is a talking ruby red 1963 Volkswagen Micro Bus who draws upon Volkswagen’s tradition and heritage while creating clever vignettes that make subtle competitive comparisons in order to highlight key messages like mileage, fuel efficiency, cost of ownership and safety.

The campaign will run for 8 weeks and will be supported online and at dealerships nationwide. A first for Volkswagen, the TV spots will direct viewers to Facebook where they will experience information and messaging surrounding the campaign and other brand initiatives.

(Source) Press

Tags: Beetle, brand campaign, church bus, cost of ownership, fuel efficiency, heritage, initiatives, micro bus, mileage, ruby red, spot ads, thomas haden church, tradition, tv spot, tv spots, vignettes, volkswagen, volkswagen of america, volkswagens