Mattel Inc. and the Indy Racing League have come to terms in a licensing partnershipthat will bring racing fans authentic Hot Wheels product featuring IndyCar Series drivers and teams, the greatest race course in the world, the Indianapolis Motor Speedway, and the world’s largest single-day sporting event, the Indianapolis 500.
The exclusive licensed product line will include highly detailed 1:64- and 1:24-scale Hot Wheels IndyCar Series assortment die-cast cars – showcasing many of the drivers and teams of the IndyCar Series ($4.99 and $24.99, respectively); kid-powered 1:12-scale Hot Wheels IndyCar Series Big Sounds cars with real racing sounds ($29.99); and the IndyCar Series 1:16-scale Tyco R/C ($29.99). Product will be available at major retailers nationwide starting this month, trackside at all IndyCar Series races and online at indycar.com.
“Speed, power and performance is at the core of the Hot Wheels heritage, which aligns perfectly with the on-track excitement the IndyCar Series brings to racing fans,” said Tim Kilpin, GM for Girls, Boys & Games, Mattel. “Our partnership with the Indianapolis Motor Speedway and the IndyCar Series, including drivers and teams, allows us to connect Hot Wheels fans of all ages with a real-world racing experience.”
The IndyCar Series season kicks off April 5 in St. Petersburg, Fla.
(Source) Press
Tags: die cast cars, fla source, hot wheels, indianapolis 500, indianapolis motor speedway, indy racing league, indycar series, mattel, mattel inc, racing fans, series races, speed power