Tata Motors kicks off one leg of its new found business, launching the Jaguar and the Land Rover in India. The re-branding prowess of Tata Motors starts by unveiling the two luxury car brands in Indian waters, launching three models of each brand.
Jaguar will be unveiling the XF, XFR and the XKR sedans while Land Rover will start its business with Discovery 3, Range Rover Sport and Range Rover sport utility vehicles. Being fully imported models, all the six cars carry a heavy price tag starting Rs 63 lakh and going up to Rs 92 lakh.
“The launch of Jaguar and Land Rover is something that is quite memorable in the context of our history and heritage of Tata Motors. This is a company that belongs to us and we are proud of it.”
While the economy is still in turmoil for most parts of the world, no sales forecasts were unveiled by Tata Motors just yet. Right now, all they can do is stay optimistic, similar to what most business are banking on today.
(Source) Business Standard
Tags: car brands, debut, discovery 3, history and heritage, indian waters, jaguar, Land Rover, launch, luxury car, price tag, prowess, Range Rover, range rover sport, sedans, source business, sport utility vehicles, tata motors, turmoil